Exactly without all agility and speed of the half electronic, it informed its readers, among others subjects of great public and historical interest: the arrival of Getlio Vargas to the Presidency of the Republic; the height of the market of the rubber; the defeat of Brazil in the final departure of the Pantry of the World of 1950, among others facts. This precursor of the communication of mass in Brazil, still has its charm, when notifying in its pages: ' ' good, bad, sad, happy, banal, important, basic, dispensable, perfectly trivial or profane notice. More histories on the cities, the politics, the economy, sciences, the sports, the arts, the day the day of the citizen, celebrate or common, the consumption, the fashion, the life and morte' ' (Caversan, 2009, P. 3). Subjects of the daily one of the readers, who turn guidelines, texts and photos, to each day to stuff the pages of periodicals, with a content that the necessity of knowledge of the reader reflects and of the spreading of that (s) who intends (m) to vender an image, on the basis of accomplishments and/or facts, or simply to offer to a product or service.

' ' The potential of the medias printed in Brazil has some limits. The first one of them is that great part of the population does not have economic conditions to buy reviewed and periodicals. Moreover, she is necessary to consider that about 15 million Brazilians they are illiterate and 33 million had not completed 4 series, find difficulties to read texts. The result of this is that the medias printed alone arrive little more than half of the Brazilian population ' ' (Mod and Prazeres, 2009, P. r or against this. 20). It is fact that the periodical serves to the society as a diverse instrument of information and not only as official gazette of governments or of determined groups with personal interests.