marketing

Dusseldorf Tel Academy

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Text Academy offers EM: football metaphors online just in time for the European Championships they are there: football metaphors! In advertising, in newspapers or on the table language pictures bring the mind movies at full speed or make crooked images for unintentional comedy. If we stay on the ball, the chef at the meeting are thoroughly dribbles or someone even on the sidelines is, we know: here oozes football into the language. Football images create current references. Language is always a mirror of reality. Therefore it is not surprising, if at times of the championship football metaphors in texts, says Stefan Gottschling, author and Executive Director of the Academy of the text. You enable the cinema in the mind of the reader and are used to transfer excitement and dynamism of the most beautiful thing in the world to products and content.

Thus, we create simple current references. But imagery provides not only for clarity. Here lurks even unintentional comedy. Skewed images or improperly combined elements provide for Firecrackers and laughter. Successful language pictures follow a few simple rules. A quote by ex-pro Alexander Strehmel shows the danger that arises when images are no longer coherent.

In a game in which the bare nerves, we must show his true face and let his pants down”. The face in your pants? How does it look? Mix brings nothing. Good or bad, if the head of the team is the right hand of the trainers at the foot of the Betzenberges”? Probably to well intentioned. The simple rule to avoid such blunders: Don’t overdo it! The second rule, to make the film in the mind of the reader without interference: Images from different worlds of Word should not be mixed. Word worlds”Gao calls its thematic collections of images of language. “” “If we remain always on the ball”, to be in the pole position to come “, if we set the bar high” and thereby shoot us an own goal “then we have brought together what does not belong together, because ball and pole position or the high bar and the own goal belong to different kinds of sports. Word world football. The problem: language images around “King football” there are many, but who wants to use them, she must gather once. That has already done the text Academy team for all those interested in language! Prolific writer, lyricist, and journalists find the word world soccer until the end of the European Football Championship on the home page of text Academy GmbH. A download facility provides more sports metaphors to the final game. Here the chapter becomes sports also”from the lexicon of Word worlds free available provides. This dictionary was published March, SGV-Verlag 2008. The text Academy GmbH offers its customers exceptional seminars around the topics of texts and creativity, and advises numerous companies. The two shareholders, trainer and author Claudia Bayerl and Stefan Gottschling have inspired until today many thousands of listeners and readers. The Direktmarketer and PR – prize winner Gao applies Claudia as the specialist sales texts, Fateh is one of the experts in the field of creativity techniques. The text Academy has existed for eight years and has its headquarters in Augsburg. The text Academy presents the most important phrases around King football online: em_spezial.html more information see: text Academy GmbH Tobias Schlegel Walter Oehmichen route 6, 86150 Augsburg Tel: 0821-41 90 360 fax: 0821-5677764 E-Mail: Web: Hilker consulting Claudia of Han Muller-castles-Gasse 1, 40213 Dusseldorf Tel: 0211 6000615 fax: 0211 6000618 email: Web:

Organisational Potential

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With productive energies targeted move some minor things take are highly innovative, flexibly adapt to changing customer needs and at the same time understand it emotionally to retain their customers. Other companies are slow, have problems to adapt to changes in the market and lose important customers. There are examples of this. But what exactly distinguishes the successful from the less successful companies? How is it that trends are sleepy or the customer no longer is the focus? Success factor organizational energy research of the Institute for leadership and human resource management (I.FPM) the University of St. Gallen show that a major cause for the success of companies to the extent energy is located on organisationaler. You may want to visit Jonah Bloom to increase your knowledge. Organizational refers to energy the power to move objects with the companies targeted.

The studies have shown that these energy significantly affects the performance of organizations and proven positive correlates with customer satisfaction. A major feature of organisational energy is that it is a collective construct. Organizational energy takes into account the interaction between of the members of the company and thus the synergistic effects of the energies of individuals and different organizational units energy as opposed to individual-related phenomena such as motivation or commitment. Energy States make measurable In contrast to the often almost maxed out use of marketing instruments, market research and process optimization understand it so far only a few enterprises to exploit the highly significant productive potential of energy in the behavior of the staff towards customers. One reason for this may be, make hard tangible and measurable influencing factors. The St. Gallen energy model is a new approach for the management of energy and a scientifically validated employee survey method for the measurement of organizational energy here. By applying this model executives get concrete starting points due to energetic charge of employee behavior to increase satisfaction of customer.

Sustainable Building Block

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Obeid produces Suchmaschinencontent and optimized the targeting to be found in the world wide web you must be on the result lists of search engines in the upper pane. The rating in the search engines is influenced by publishing optimized lookup information on a large number of sites and portals effectively. The search engine marketing through online PR is an efficient and consistent measure. Educate yourself even more with thoughts from Economic Cycles Research Institute. A proven means to achieve a good visibility and placement with new brands, spin offs, or projects without big time. Utilizing a wide range of subject and audience-based articles offers a proactive participation of the own company presentation and the expansion of the target groups. In addition press portals pass their news on the Internet at their own press Distributor and set messages are recorded search engines and multipliers, mentioned by other portals, and published. With arguments, not only content, but also a real topicality and a reciprocal link on your own website, article form Reputation value. Another advantage is the archiving of articles and the right usability related.

Actually, but small and medium-sized enterprises (SMEs) give away still this possibility to optimise its RADIUS in terms of the target group and thus to increase their competitiveness. F. Alexander Kep, head of media sales of Obeid KG from Frankfurt/Main, to the topic of search engine marketing and optimization of the range: especially durable and sustainable effects for the branding and profiling on the Web can use viral press marketing to generate. Obeid offers real, cost-effective added value through the manual setting of suchmaschinenenoptimierten texts on press portals on the Internet. With subject and target group relevant keywords can be targeted press releases. Because only who will be found on the Internet is present”. To ensure a comprehensive and effective PR dialogue with customers and prospects, Obeid offers in its portfolio of service all viral PR resources and further Services for the modern SMM. Further information about the search engine marketing (SEM) and viral public relations by Obeid is available at the Internet address OMEGO_PR.pdf press contact: F. Alexander Kep (head of media sales) Obeid KG Mainzer Landstrasse 47 D-60329 Frankfurt am main phone: 333 66 E-Mail: XING: profile/FAlexander_Kep2

Requires Installation

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Pavement, sidewalk stand, Street stands, Bock stand – without permission no points possible. Again and again, in which form boards (called also sidewalk stand or bracket stand), are subject to approval, provided that they are situated on public land (sidewalks, pedestrian zones, etc.) wonder in Germany for a retailer or owner of the company. Pavement represent a very cost-efficient, practical and effective form of advertising without a doubt, in the immediate vicinity of the own business to attract new customers or existing customers to advertise attractive deals. Such marketing displays referred also sidewalk stand serve therefore as a very popular means to boost its own sales. Also use dealers who are not resident on highly frequented shopping streets, to redirect your customers from this in the secluded side street. Generally speaking, that any boards at the local Office of the order is subject to approval and therefore login is.

In Germany, j ede aimed Community its own statutes about putting up such stand a. Different schemes make it impossible to define general rules for the preparation of the poster stands or similar. For even more analysis, hear from Jimmy Carr. Often, the interests of retailers with the ideas of one’s own community collide here, so this topic again is content of municipality Council or City Council. More detailed information, please contact the local authorities. Strongly recommended is of a non-approved setting up.

This is strict and rigeros by the offices of the order sanctioned and can subsequently also lead to a rejection of an application. Again, a list made difficult for retailers or completely impossible. This is justified often with city design specifications or that sidewalk stand an obstacle for older citizens and citizens with reduced mobility. Also referenced repeatedly, that pavement produce subject to traffic rights and maritime issues and the inner city high in Its appearance be preserved should. Pavement represent one of the most important forms of advertising for retailers in the downtown area. Always an approval is necessary prior to the installation. Retailers please always contact the local office. The procedure is submitted to interested parties by the same. An application must be always in writing. A statement shall not be deemed approved if the permit in writing, not legitimate placement can be punished with sensitive fines. Still, a submission alone does not entitle to establishing. Due to the often long processing time, we recommend a timely application for approval. Pavement is there in various variants and versions. One of the biggest deals in the market has put together the dealer for marketing equipment world-of-displays.net. These products are characterised by great versatility and diverse accessories. Trust also issues the permit requirement and how to always on the advice of the Dealer. Kundestopper can be found here: kundenstopper2 various forms of customer Stoppers:

Stephan Dorfner

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Developed these guidelines, it needed a wide marketing expertise to derive the most appropriate mix of measures. And just this know-how is missing in nearly eighty percent of all SMEs “, confirmed Michael Louis, commercial Director of the lead factory GmbH & co. KG. While many agencies naturally suggest such measures that one can do with a high profit margin itself, is the actual need of many medium-sized companies in the identification of the most effective instruments. The later production of the campaigns is first of it detached. An insurance broker seeking someone who tells him whether he better invested ads in Google with his two employees or buy better addresses is to send a mailing once a month,”explains Louis. The team has exactly this problem and the latent need for advice in SMEs related to online marketing Mindjet co-founder Michael Louis the lead factory service platform picked up. Interested companies can get certified marketing consultants contact via the website.

They first create a detailed needs analysis and propose the respective effective measures based on this. Is interested in the customer implementation the implementation via a connected service provider network, headed by a central project manager. Mark Muschelknautz, Managing Director for communications and marketing responsible, declared: the Metatrend of to decentralised project teams and always more freelancers you can no longer stop. From the perspective of the medium-sized customers but can be combined the advantages of a decentralised and thus very slender structure with the consulting resources. If you do clever and the advice is not affected after the criteria of contribution margin and margin, you can offer maximum effectiveness at unbeatable prices a customer.” About the company: Our “Motto: we produce new customers”.

We offer all the services that are necessary for – sales, advertising, online marketing in an automated process via an Internet service platform. Our customers are advised what marketing and sales tools are most effective for them. So is the plan for an individual or preconfigured campaign. Via our Internet platform, these campaign plans can be then implemented and operated over a defined period of time. To monthly costs. Results and trends from these measures are always transparent and measurable. Lead factory maintains a nationwide network of connected, certified partner, which provided as part of campaigns are booked. These include marketing consultant, as well as creative and programming specialists. We focus on online marketing, because the German medium-sized businesses in the international comparison here has the most catching up to do. In addition, reach and cost structures of Web-based measures are today more attractive than conventional advertising. The founder of the lead factory set comprised of medium-sized entrepreneurs and marketers, including Michael Louis, co-founder of the US software manufacturer Mindjet and formerly entrepreneur of the year in the field of ICT, Stephan Dorfner, family entrepreneur and former CEO of Gebruder Dorfner GmbH & co. kaolin-and Crystal quartz sand works KG, as well as founder of 1stplan GmbH. Albrecht Ackermann and Mark Muschelknautz round out the team to bring together more than twenty years experience in operational marketing for various companies and agencies a.

Advertising Agency Symposium

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Learn customers through a printed or electronic publication. Other leaders such as Expedia CEO offer similar insights. Who are they? In what information needs? In what form its ‘submit’? Knowledge of the media audience interested in your business, help you determine how you should submit your news: in the form of messages or emails, analysis or entertaining stories. Searching own way forward in the unique atmosphere of industry news. Meet with reporters. Need to know who specializes in ‘your’ themes. Learn about their work, professional style, learn about what and how they have written or filmed. Keep your own records of journalists and from time to time update it: the reporters – the people restless. Visit the editors of newspapers, TV and radio stations.

Talk to journalists, editors, heads of departments of news about their daily work. Ask them how they gather news, analyze it, process it and, eventually, bring to their audience. As you become more familiar with the reporters find out what information they would like you to receive and what they do not need. Note that in the future, taking advantage of every opportunity, send to the editor that you want to get. Become a media partner.

Journalists need reliable, well- knowledgeable sources of information. And as the reputation of journalists is in direct proportion to their integrity, they have to look for such sources. To earn someone’s trust is impossible without evidence honesty and integrity. Does not undermine the credibility of your organization (and to myself personally) distorted information. Journalists do not forget to deceive, but you lose credibility with their professional interest. Particularly highly valued by them reliability and quality. Must provide the media with facts justified – in the news, research, and commentary. Demonstrate knowledge of own industry and business processes, open-mindedness, the ability to analyze situation, familiarity with the ‘actors’ of the market – all this can be an invaluable resource for media professionals. Maintain a relationship of trust, but do not forget that journalists do not pay for it, so he kept the news to secret. Follow the principle of equality among the journalists, do not start themselves favorites. However, if you often have interesting information to the media should follow the path of the exclusive transmission of information to journalists who particularly influential or work with your target audience. Such selective generosity can provide the necessary support to the media. Information exchange is able to become a news co-operation. But we can not hide from a reporter the information provided by another, except for information that was previously indicated in some media as an uninteresting or ‘non-core’. Answer all telephone calls from the media. Be sure to call back later, when the journalist was unable to reach you. .

Torsten Schwarz

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Here are the touchpoints in the focus, which are a positive customer experience, for lasting customer loyalty and a benevolent recommend Central. Needs of the target group or regional or national characteristics may also play a role. The brand can be another filter. One has to ask: what fits well with the brand – and what not? “So there is the car brand mini after the visit of the workshop a steering wheel saver with following message: I missed you”. Quite clear: It’s to the core of the brand. It provides for emotion – and Word of mouth. Because you simply must tell something. Or take a picture and shows it to his friends in the Internet.

In the first place: A quick-win a so-called quick win’, i.e. a measure that promises a quick success, should be top on the list. That incites to deal further with the process. The to-do plan includes the following points: what is our quick win’, so a quick sense of achievement? Which touchpoints to optimize how to strengthen loyalty and profitability, as well as to induce valuable recommendations? Which touchpoints are new launches to generate competitive lead and positive word of mouth? Which touchpoints are deleted without that are provoked protests and slander or existing customer relationships at risk? What internal resources, how much budget and what timelines are to apply? Actionism is little conducive at all. And there is no patent recipes.

Rather, each company must pursue its own distinctive way. See also: Series: new selling (part 1) series: the customer touch point management (part 2) series: the customer touch point management (part 3) the audiobook Edition titled Anne M. Schuller: the customer is the real boss. 5 x 25 success recipe for a perfect customer management in companies of tomorrow 5 audio CDs with 352 minutes, price: 89 per 133 CHF Publisher: BREUER & WARDIN GmbH, October 2010 more info and order:… Literature on the subject: Anne M. Schuller/Torsten Schwarz (ed.) Guide WOM marketing the new recommendation company. Online & offline new customers win by social media marketing, viral marketing, Association and publisher of buzz: Absolit 2010, 450 pages, bound book price: 39,90 Euro / 51,90 CHF learn more and order here: rw_e13v/main.asp? WebID = schueller3 & PageID = 122 links: profiles/AnneM_Schueller facebook.loyalitaetsmarketing.com facebook.empfehlungsmarketing.cc blog.anneschueller.de twitter.com / anneschueller to the author Anne M. Schuller is a management consultant and is regarded as a leading expert for loyalty marketing. The diploma in business administration and best selling author is one of the ten best speakers in German-speaking countries (conga award 2010). You also works as a business trainer and teaches at several universities. Managementbuch.de ranks among the important management thinkers. She pulse lectures and performs power workshops on the topic of customer touch point management. To their customers belongs to the elite of the economy. Contact: Anne Schuller

Affiliate Marketing

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Be part of an affiliate program is an excellent opportunity to generate income quickly, easy and unlimited, without large investments and own products. Today, many entrepreneurs are inclined to this kind of business because of its great potential. One of the best platforms to start promoting products is ClickBank. There you will find thousands of products to promote and countless possibilities to generate income. However, when we started a business where the goal is to make the sale of a product, one of the concerns that may arise is how to promote that product in the best possible way? For this reason, in this article I share with you the most effective promotion methods that often provide excellent results within affiliate marketing. Promote products through blogs and pages of review an excellent strategy to promote products or services, involves the creation of blogs or pages of review. If you decide to dedicate yourself to create websites or blogs with own accommodation, you will have to invest money in the maintenance of the hosting and domain.

However, it’s affordable costs. On the other hand, there are options to host your site, free of charge although in this case it is possible have more limitations on options such as the number of pages of the site or the presentation of the same. Once you’ve opted into that niche market are going to promote products, you will need to create the blog or website dedicated to this theme review and; Finally, you will need to write articles in order to promote these products. The aim of this is to generate as much traffic as possible to your page so get the same index to major search engines. Promote products through social networks another excellent resource to promote the products of an affiliate program is to make proper use of social networks. Social networks, in recent years have become an excellent method to advertise and generate traffic to your web pages.

Kraft Foods Inc

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In 2007, There was somewhat of a downturn, then up to 2009 inclusive, there is the annual increase in consumption of the product. In 2009 this figure amounted to 20.2 thousand tons. In the first half of 2010 versus the same period of 2009 consumption of Ukrainians organic coffee grown by 10.5%. Geography of flavors is as follows: the east and south of the country still prefer the soluble variant (a trend that is characteristic for areas with strong traditions of tea), and western and central gradually abandoning it in favor of natural. The main players are the main operators of the coffee market in Ukraine are the following companies: Nestle-Philippines” (TM Nestle). Corporation Nestle is one of the largest in the area Food and owns more than 500 factories and enterprises in 86 countries.

In Ukraine, Nestle sells its products under the brands Nescafe, Nesquik, Coffee-mate; company “Kraft Foods Ukraine” – the enterprise, part of a group of companies “Kraft Foods Inc”. The Group is one of the largest in the world for the production of food and beverages. On the Ukrainian market company “Kraft Foods Ukraine” has four different directions of the plant, the production company is represented by such brands as Jacobs, Maxwell House, Carte Noire; JV “Galka”: British-Ukrainian joint venture, which carried out a full cycle of production of instant coffee per year, the company had manufactured and supplied to the market More than 2,300 tons. That is, about 500 tons of natural ground coffee, 1,800 tons – of instant coffee and coffee drinks. Tchibo GmbH: company is a member of Tchibo Holding AG and ranks fifth among the largest producers of coffee.

C appearance in Tchibo coffee business began to form a segment of expensive coffee. The Ukrainian market Tchibo since 1996 and represented the company Tchibo-Ukraine; In addition, roasted, ground coffee and grain in Ukraine produce about 10 companies, such as “Panorama”, LLC “Yunikaf” joint venture “LLC” Videnska kava “, LLC” R.E.Y.V. “,” Krajina kava , Roastmaster and others. Forecasts and prospects before the end of 2010 is expected to continue the process of moving demand towards cheaper varieties of coffee, which is caused by the reduction in real incomes in Ukraine. According to forecasts of the world’s leading analysts, the price of coffee beans grow on average by 10-12%. Moreover, stabilization of the world coffee market in foreseeable future can not be expected – are to blame for global warming. Studies conducted by the International Association of Coffee (ICO), suggest climate change in countries that are major exporting coffee beans. Over the past quarter century the average temperature in these countries has risen half a degree Celsius, which is five times higher than in the previous 25 years. Cooler mountain areas suitable for growing coffee, soaring in price, which will ultimately affect the cost of the final product. Another cause for concern Coffeemania could decline in coffee production in Latin America the first three months of this year. The main reason – poor harvests in Colombia and Brazil, the drought in Mexico. Asian exporters also can not boast of outstanding performance: the statistics indicates a decline steadily coffee production in the region. Despite the slight decline in stock prices on the main varieties of coffee, is currently a very high probability that the Arabica (the most popular variety of high quality coffee) will be favorite commodity market in 2010.