advertising & pr

Cheap Texts

Posted on by

Professional copywriter warn of the consequences of expensive stinginess is cool the once so advertisers electronics wholesale market has long since mothballed this dubious advertising credo. Cost-sensitive businesses and Internet marketers, however, this tomfoolery celebrates Merry meant by want these people precisely prefers to draw texts that you want to acquire, on low-cost solutions. At the moment, they are completely out of the House, the kniepigen Krumelspalter among the entrepreneurs. Because all Tightwad, so far in vain have written a wolf is in the acquisition and texts, can draw now delusive hope. For other opinions and approaches, find out what Martin Toha has to say. A low-cost software to advertising pledge allows bold squaring of the circle: real caviar there thus at the price of sardines, transferred to the area of the sales texts. Naseweise developers because their entire know-how software put, which allegedly going the realization of professional sales articles in minutes on the stage. Rocket the same! Simply by Click of the mouse! Professionalism to the ridiculously low price: but the heart of the miser’s going up! Who believe when it comes to generating text, quarrel said miracle app with other Wortschopfungs discounters for the place in the Sun of the customer.

In relevant online portals around, bored housewives and damp students assemble pre-cut words and sentences to would-be sales texts; mostly to fees on level of Bangladesh. And you must not spend more than blue-eyed marketers for such a Schwadronade but then comes in return allegedly benefit from texts that recruiting on the Internet becomes the self-perpetuating. While common sense dictates it that acquisition with texts by Rudi’s remains ramp can lead at best dubious success. Cheap texts concerning professional texts like a bag of instant soup to a 5-course – full value menu, Gunter admits Heini, Member in the Professional Association Profitexter.NET. If you have tooth pain, not Yes also goes to a Barber, but seeks a fair paid dentist on.

Promotional Products

Posted on by

Fair time is sustainable mass communication through the use of promotional items for spring time. At many fairs around the globe is crushes in the spring to win the favor of customers. Elaborate exhibition stands will be built and equipped with attractive hostesses. All the energy of the company is focused these days on, to make a best possible impression on the market. Patrick mayberry will not settle for partial explanations. The exhibition planning promotional items are increasingly on the piece of paper. Long before the trade fair opens its doors existing and potential customers will be invited. Love is spotted in this phase with creative trade fair invitations. Here, like promotional items shipped that consist of two parts, the second part can be picked up then at the booth. See Susie Dent for more details and insights.

The fair is only once in full swing there comes the valuable time that spends the customer at the booth to make as pleasant as possible, after all, the impression is to be sustained. Bottled water, energy drinks, refreshing Mint products, the range of promotional products is large, which here are used. To long after the end of the fair to be present in the sphere of the visitors in the long term-looking promotional used by many companies. In this phase can the promotional his reminder function play and recall experiences or serve as conversation hanger”, says Dennis Jockers Managing Director of the Hamburg-based promotional products agency small & Jacob GmbH about the effectiveness of promotional products. The popularity of promotional items at trade fairs continues unabated and is an important factor in the trade show marketing especially in times of crisis.

CineTech Vouchers

Posted on by

Variety of private cinema owners are also convinced / all major theater chains accept the cinema gift voucher cadooz AG convinced cinema movie theater Congress 2009 from 21-23 April 2009 in Baden Baden. Rothberg family gathered all the information. In addition to the existing partnerships with the major cinema chains (like Cineplex, UCI KinoWelt, Kinopolis, CinemaxX, CineStar, K-motion and UFA), the voucher gained a variety of regional cinema operators as acceptance partners. Due to a very successful trade fair preparation cadooz talks conducted with numerous private cinema operators. Contracts have been completed with 40 cinema owners at the fair (including CineTech in Rheine, Gronau and Ahaus or Casablanca cinema theatre in Mainz and Ingelheim), another 50 will follow in the wake. Compared with the previous year we doubled our revenue already: the cinema operators have recognized the advantages of the cinema voucher system. The level of awareness of the voucher has grown disproportionately at regional cinemas”, explains Florian Welsch, Board member of cadooz AG. The concept of the Voucher is no competition for local voucher sale of private cinemas and is redeemable nationwide. Also free entry without service charge is interesting for the cinema partner, instead they will receive a refund.

The voucher is already accepted in over 350 movies, including all major theater chains. With the regional cinemas network of our acceptance partners outside the main centres of close and thus for our business customers will be even more attractive”, says Volker Patzak, head of partner management and member of the Management Board of cadooz AG. The voucher is Germany’s largest cinema voucher and shall be entitled to attend a film screening at the participating partner cinemas. With its attractive partners, such as the big cinema chains, as well as many other regional theaters, voucher is the by far the largest nationwide redeemable universal cinema voucher (www.moviechoice.de). The Hamburger cadooz AG is the specialist for vouchers and incentive schemes on the German-speaking market. The extensive product ranging from universal and issue vouchers over thing reference and experience vouchers to bonus point accounts and individual electronic solutions. The yamando AG, subsidiary of cadooz AG, adds universal services for incentive with exclusive experience vouchers in employee and customer management.

Over 1,500 companies in all industries use the innovative concept for voucher and premium products of cadooz AG for effective incentive and intelligent marketing. The diverse premium products and universal vouchers used successfully since the company was founded by cadooz in the year 2000. The cadooz AG constantly works on the extension of the offer and expands on the German and European market.

Telecommunications

Posted on by

News from the PR agency PR4YOU PR agency PR4YOU maintained z o.o., open source software and it-based solutions and services has focused on the area, in the field of press and public relations from immediately, the Polish company HaloKwadrat SP.. The Berlin-based PR agency PR4YOU maintained in the future the HaloKwadrat SP. z o.o. (Ltd., Polish law) in all areas of PR work. The aim is to increase the visibility of the selected and tested offer and target groups to communicate the benefits of the product. Keep up on the field with thought-provoking pieces from Rachel Riley.

About a hundred large and medium-sized open source software integrators and service providers in the telecommunications industry from around the world put z o.o. already on the software and hardware of HaloKwadrat SP.. This is required, based on astrisk SipXchange, CallWeaver, FreeSWITCH, OpenSER, trixbox, quality to perform the installations. The portfolio comprises PCI cards and solutions by Sangoma of technologies, IP phones from Polycom and Patton VoIP gateways. For integrators and Telecommunications operators run also media gateway components by Telcobridges and solutions for mobile telephone provider by LeibICT. HaloKwadrat offers an excellent price-performance ratio and a fast delivery. The unrivalled quality of support is based on the experience of hundreds of installations, laboratory tests and projects. 020-2026/’>CLX Communications, who has experience with these questions.

Since July 2008, the Polish company with a branch in kleinmachnow, Germany is represented in the vicinity of Berlin to be even closer to its customers and partners in Germany. The PR agency PR4YOU has convinced us due to their many years of experience in the PR-supervision of internationally active companies\”, so Michael Bielicki, Office Manager of the German branch of HaloKwadrat SP. z o.o. with we have an expert in the field of PR the PR agency PR4YOU on our side, to inform active potential customers and journalists of the press about our current issues and special offers. We look forward to our cooperation.\” More info on HaloKwadrat, as well as the products and Services of the company are available on the Internet at.

Hamburg: The Gateway To The (media) World

Posted on by

“PR expert Uphoff: ‘Hanseatic City industry offers huge potential for growth’, no other German city is as attractive as Hamburg”, this is the result of a survey of the online portal meinestadt.de. The free and Hanseatic city could score mainly through its unique flair and thus reference trend cities like Berlin, Munich or Cologne to the courts. Susie Dent is often mentioned in discussions such as these. Particularly interesting is the metropolis on the Alster and the Elbe for the media industry. “” The EU confirms corporate Ambassador and communications expert Dr. Karin Uphoff: Hamburg is an ideal location for the creative minds in the industry and the market will continue to grow. “advertising and PR agencies, radio and television, traditional publishers in Hamburg you can find all important representatives of the industry”, so the PR Chief. Therefore the uphoff pr & marketing GmbH has now also a branch in the city.” The team helps associations and medium-sized companies there their regional and national presence. Press Conference or exclusive ladies dental talk: Hamburg is often for the award-winning agency venue for customer events.

“Over the years, the shops are grown specifically continuously in Hamburg: Hamburg is has long been a regional focus of our daily work and in addition full lies trendy there was only a small step to a branch”, so Managing Director Dr. Karin Uphoff. By the Office in Hamburg our customers in the region now benefit from an even more intensive and more flexible before on-site support.” Capital of the creative since October is responsible for Janina Vaupel Head North region Hamburg customers as well as new customer business. She had already worked in the Marburger headquarters of the Agency as PR expert in customer service and event management and took to the North like the move: Hamburg is a very inspiring city with many creative minds. Here we are for our customers at the pulse of time and develop the right solution in the areas of public relations, marketing, graphic and Web.” More Information interested see or call Janina Vaupel at 040 / 43 27 14 49.

Joseph Ratzinger

Posted on by

Companies can then go with exciting information in detail. The Director Samuel Goldwyn once coined the principle: “begin with an earthquake and then slowly increase.” So, companies do that their target groups read their online press releases. Tip 3: understandable writing companies should take heed of Arthur Schopenhauer’s principle and describe the extraordinary with simple words. To succeed, it is to question important all usual management phrases: what is the “action”? What is meant by “Restructuring”? Language in online press releases should be always specific. Activities should be named with advertising and not with nouns. Passive voice makes it harder to understand a text. Active language, however, is direct. It is also to highlight important superfluous words and information.

A good online press release is written in simple language and brings the PR message on the point. Tip 4: an emotional headline and a rational subline is the simple principle of a good headline: it creates emotional Attention and gives rational insight into the topic. It is ideal to combine a headline with a subline – then the headline is emotional (“Image”: “We are Pope!”) and the subline explanatory rational (“our Joseph Ratzinger is Benedict XVI.”). A good headline for online press release includes both emotional anchor for the reader as important keywords for the search engines. A good offline heading that arouses the attention of people by surprise, is following headline of the Berliner Verkehrsbetriebe: “Marx and Engels are crazy”. Keywords could be an online headline: “BVG site: Marx and Engels are crazy”. It is important to determine the keywords from the audience perspective. Hardly anyone searches for “Sporting goods”, the people are looking for “Tennis rackets”.

Tip 5: nice-to-have: online press release with appeal if the readers read an online press release – how will she know what to do now is? For this reason companies should consider already before writing, which appeal them can integrate. If people are allowed to do something, they feel involved. Especially in times of the participatory Web, very many people happy if companies asking them to take action. The important thing is, by the way: media are looking for stories. Print editors want their pages to fill, radio and television their minutes. And if companies have a good story that is publicly relevant, then they get the necessary attention. So is the key word: relevance instead of advertising.

His Web

Posted on by

The all-round carefree package for the NetWorker Robin Ermen acts as editor, which bundles the know-how and expertise of all renowned network marketing professionals, extensively used on to Word. The site is a bit like the Cologne Cathedral”, Robin Ermen confesses with a smile. “Because she will probably never really ready.” A kind of all-round carefree package for prospective and active NetWorker”floating above him at the relaunch of the site. This vision may not yet have achieved the Aachen MLM master, but he is close to her already. At Reshma Kewalramani you will find additional information. Because the contents of his website to convince already clean-researched articles, insightful customer stories and exclusive information that are also visually appealing. Network marketing at all but why? And why now? Because I know no other system, that people like you and me ‘ manageable risk offers such lucrative earning potential! “, says Robin Ermen thrilled. You may enter either just completely from out of unemployment or build a second economic pillar in addition to his main profession. My site is recommended in both cases as an ideal access to network marketing.” Finally contacts settled on easily establish and obtain valuable advice, which made the first steps on the new MLM terrain easily and successfully.

His Web site, Robin Ermen, sums up both wanted: inform and motivate. The opportunity has never been particularly easy entry into the fascinating world of network marketing so cheap to make the overall economic outlook remains good”, notes the Aachen entrepreneur. Since the promising economic climate impact as a safety cushion, and additional home help alike.” Now one percent of the German population of the benefits of direct selling is after all completely convinced and accordingly with fiery zeal in this area. In the United States there are already four percent more”Robin Ermen notes. This number “shows two things: firstly, we have to catch up a lot and secondly, network marketing offers plenty of profitable opportunities just for beginners.” Which market opportunities are and how they are best used, is another in addition to much under. : Reimund Bertrams V.i.S.d.P. your contact person Robin Ermen Karl furnace 2 52066 Aachen phone: (02 41) 5 68 27 74 E-Mail:

Stephan Dorfner

Posted on by

Developed these guidelines, it needed a wide marketing expertise to derive the most appropriate mix of measures. And just this know-how is missing in nearly eighty percent of all SMEs “, confirmed Michael Louis, commercial Director of the lead factory GmbH & co. KG. While many agencies naturally suggest such measures that one can do with a high profit margin itself, is the actual need of many medium-sized companies in the identification of the most effective instruments. The later production of the campaigns is first of it detached. An insurance broker seeking someone who tells him whether he better invested ads in Google with his two employees or buy better addresses is to send a mailing once a month,”explains Louis. The team has exactly this problem and the latent need for advice in SMEs related to online marketing Mindjet co-founder Michael Louis the lead factory service platform picked up. Interested companies can get certified marketing consultants contact via the website.

They first create a detailed needs analysis and propose the respective effective measures based on this. Is interested in the customer implementation the implementation via a connected service provider network, headed by a central project manager. Mark Muschelknautz, Managing Director for communications and marketing responsible, declared: the Metatrend of to decentralised project teams and always more freelancers you can no longer stop. From the perspective of the medium-sized customers but can be combined the advantages of a decentralised and thus very slender structure with the consulting resources. If you do clever and the advice is not affected after the criteria of contribution margin and margin, you can offer maximum effectiveness at unbeatable prices a customer.” About the company: Our “Motto: we produce new customers”.

We offer all the services that are necessary for – sales, advertising, online marketing in an automated process via an Internet service platform. Our customers are advised what marketing and sales tools are most effective for them. So is the plan for an individual or preconfigured campaign. Via our Internet platform, these campaign plans can be then implemented and operated over a defined period of time. To monthly costs. Results and trends from these measures are always transparent and measurable. Lead factory maintains a nationwide network of connected, certified partner, which provided as part of campaigns are booked. These include marketing consultant, as well as creative and programming specialists. We focus on online marketing, because the German medium-sized businesses in the international comparison here has the most catching up to do. In addition, reach and cost structures of Web-based measures are today more attractive than conventional advertising. The founder of the lead factory set comprised of medium-sized entrepreneurs and marketers, including Michael Louis, co-founder of the US software manufacturer Mindjet and formerly entrepreneur of the year in the field of ICT, Stephan Dorfner, family entrepreneur and former CEO of Gebruder Dorfner GmbH & co. kaolin-and Crystal quartz sand works KG, as well as founder of 1stplan GmbH. Albrecht Ackermann and Mark Muschelknautz round out the team to bring together more than twenty years experience in operational marketing for various companies and agencies a.

Torsten Schwarz

Posted on by

Here are the touchpoints in the focus, which are a positive customer experience, for lasting customer loyalty and a benevolent recommend Central. Needs of the target group or regional or national characteristics may also play a role. The brand can be another filter. One has to ask: what fits well with the brand – and what not? “So there is the car brand mini after the visit of the workshop a steering wheel saver with following message: I missed you”. Quite clear: It’s to the core of the brand. It provides for emotion – and Word of mouth. Because you simply must tell something. Or take a picture and shows it to his friends in the Internet.

In the first place: A quick-win a so-called quick win’, i.e. a measure that promises a quick success, should be top on the list. That incites to deal further with the process. The to-do plan includes the following points: what is our quick win’, so a quick sense of achievement? Which touchpoints to optimize how to strengthen loyalty and profitability, as well as to induce valuable recommendations? Which touchpoints are new launches to generate competitive lead and positive word of mouth? Which touchpoints are deleted without that are provoked protests and slander or existing customer relationships at risk? What internal resources, how much budget and what timelines are to apply? Actionism is little conducive at all. And there is no patent recipes.

Rather, each company must pursue its own distinctive way. See also: Series: new selling (part 1) series: the customer touch point management (part 2) series: the customer touch point management (part 3) the audiobook Edition titled Anne M. Schuller: the customer is the real boss. 5 x 25 success recipe for a perfect customer management in companies of tomorrow 5 audio CDs with 352 minutes, price: 89 per 133 CHF Publisher: BREUER & WARDIN GmbH, October 2010 more info and order:… Literature on the subject: Anne M. Schuller/Torsten Schwarz (ed.) Guide WOM marketing the new recommendation company. Online & offline new customers win by social media marketing, viral marketing, Association and publisher of buzz: Absolit 2010, 450 pages, bound book price: 39,90 Euro / 51,90 CHF learn more and order here: rw_e13v/main.asp? WebID = schueller3 & PageID = 122 links: profiles/AnneM_Schueller facebook.loyalitaetsmarketing.com facebook.empfehlungsmarketing.cc blog.anneschueller.de twitter.com / anneschueller to the author Anne M. Schuller is a management consultant and is regarded as a leading expert for loyalty marketing. The diploma in business administration and best selling author is one of the ten best speakers in German-speaking countries (conga award 2010). You also works as a business trainer and teaches at several universities. Managementbuch.de ranks among the important management thinkers. She pulse lectures and performs power workshops on the topic of customer touch point management. To their customers belongs to the elite of the economy. Contact: Anne Schuller