advertising & pr

Press Release

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How can I write a good press release? Guide to writing good press releases when writing a press release is very important the idea. You should answer only questions: the idea is good, she will arouse the interest of other people, how will she develop? The attraction of attention of the public is the first target, if you posted a press release. And it already usually starts with the title. The title can wear the new information. Also shots, illustrations can be used between attention and confidence for the attraction of attention. The author may use a particular shape and colour. The interest is so to speak a little bridge between the attention and confidence. All data must be exactly.

The press release should greatly affect the reader, ask him, maybe even for any actions. In any case the reader with the author would have to agree, but he may have also their own opinion. Sometimes someone else also is Views. It’s believed that Melinda Clarke sees a great future in this idea. It may cause discussions, which, in turn, draws attention to the whole issue. The title will select the reader, i.e.

it must include what interests the reader. The title aims to introduce the reader to the main part of a press release. Curious on the contents make the title of a written press release is also the reader so tune, that he wants to know the whole content immediately. The number of people who read the title, is much larger than the number of those who come to the main text. Small items are the subtitles in a written press release. Usually, they have a smaller font size than the title. The subtitles are highlighted. The main text of the press release contains the full information. He is a logical continuation of the title and the subtitles. The text of the written press release is written in smaller letters than the title or subtitle. The main text includes the actual topic. The expressiveness even humor here is in the written press release, if they already among readers good opportunities have. But you must deal with humor also very carefully. What makes one laugh, maybe very different may be the other. Often in the titles used mottos, which are of great importance. To raise trust in the addressee, it is enough if one relies only on the structure of a proverb. The reader can cause immediately the second part of the winged print in the memory, although he is not in the press release. In this case, the Prazedenztext increases the expressiveness of the title, fills him with his new shades of meaning. For more rules of thumb for writing a press release and other useful tips, see under: techniques to the texts

Holger Fissmann Engine

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How to find possible people at the diversity in the Internet the website of your company? The only information about search engines is common practice and often the basis for product selection and decision. Even if the purchase of the product frequently takes place locally, the Internet is still the most important source of information. In consequence, this means: If your Web site or your online shop in the context of writing about search engines is not found, you are or Your company in the purchase decision process of the most potential customers thus not currently. A consistent search engine optimization can counteract this problem and contribute to that topic-relevant terms in the search engine rankings on the front pages are placed. The Wehl man Katalogie has developed, the topic of search engine optimization holistically to consider an approach and methodology to develop. We create you an initial free brief analysis based on our analysis tools and pointing out the concrete measures. Please contact to Holger Fissmann, phone: 02 01.8 21 70-32 or email: or use our special contact form at goto/seo. For more information about online marketing, see following short links: newsletter marketing goto/newsletter TYPO3 content management system goto/typo3 online shop h goto/magento Rebecca Adam Kaddi GmbH

Address Labels

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Successfully through promotional, advertising and giveaways addresses labels is one sticker, which printed the own address is. This is a very good idea and arrive at customers always okay. If you are interested in the slightly different type of advertising, you should read this article and learn about the benefits of this advertising. Stickers are a very popular means to make known the own company or the company and attract new customers for many years now. The big advantage of these products is that they are really not expensive and are also something else than again giving away the same pen. A sticker is made much more and above all, these resonate well among children, which ensures an additional advertising effect.

Addresses sticker you can choose either a simple product, that only your address on the label has or is more prohibitionist. It is best if you in addition to the address nor an image of the company or even a comic or otherwise an outlandish idea print on. Such stickers arrive always better if you just visually stand the viewer in the eye and not to simply act. Your address should be of course the main traction on the label and the other patterns and shapes may distract too much. You will only help to beef up the sticker visually. Worry about before the purchase, where the label should be used.

If you have, for example, to make the address sticker for customers, so that these can be attached to the cars or other vehicles, then another slide is necessary when the stickers at home should be attached to the refrigerator. Choose the wrong material, make thoughts about the use of the label in a timely manner. My friend Thomas has once made the mistake and not attention to the material. He had printed up just a few thousand copies of its label and then had to determine that they were not suitable for the material. So always be careful and do not make the same mistake. Save also at the cost, because the addresses sticker has not Yes the sense and purpose, to advertise for you and your company and since the quality should be of course. You can gain these stickers in all imaginable sizes. It turns out that the size is not critical for this media. So, you can achieve a very good advertising effect a small sticker (which is also cheaper in manufacturing). More important, it is what is on the label. Keep show some creativity quiet when printing and print something out, keep your address too long the customer in mind. Conclusion: Address stickers are an elegant, yet discreet advertising, with which you can quickly your company or Your company can make known. You should not save the material and before establishing worry about the usage purpose. Oliver Smith

Reward Customer Loyalty!

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Series: Loyal customers a valuable treasure (part 8/9) when good things happen to us, our cerebrales reward Center becomes active. It thanked for positive experiences such as pleasant buying experiences, uncomplicated procedures, cordial words, an honest smile or a respectful praise by it’s pouring out happiness hormones. Such endogenous opiates, the drugs that are chemically very similar, give us a comforting feeling. You are making happy, euphoric – depending on the type and dose -, ecstatic. And most importantly: make us addicted. We want more of them. But unfortunately it is often in the customer contact: the wrong thing is rewarded. Cancel! Who as customer threatens with deprivation and not just extended his contract, but regularly Announces, can – for example, when mobile phones and cable-TV providers, health insurance companies and insurance, with newspapers and magazines really walk away with: fat coupons, whopping discounts, request phones, free contracts, free SMS.

A few hundred euros come there quick time together. But only when one Announces. Of course, all love nice well-behaved customers, whose contracting is tacitly renewed from year to year, get nothing. Not even on demand. Infidelity is rewarded. Fidelity will be punished.

I’m glad stupid to be faithful in such circumstances. So: We advertise anywhere now. Because we understand: trust nothing brings, who announces, is hero. Furthermore, we will report our friends proud. And in the Internet we explain how something works all over the world. The advantaged customers joy is on sure – but marketing technical something is a sin. Because in this way the last remaining iced us customer loyalty from the heart. We learn: as long as we give the cash cow trust Doof, nothing, absolutely nothing happens: no thanks, no appreciation, often not even a contact. Only if we cancel, the companies are really accommodating. Since it’s raining suddenly louder beautiful surprises. In other words: customer love will be bought back with money.

Joseph Ratzinger

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Companies can then go with exciting information in detail. The Director Samuel Goldwyn once coined the principle: “begin with an earthquake and then slowly increase.” So, companies do that their target groups read their online press releases. Tip 3: understandable writing companies should take heed of Arthur Schopenhauer’s principle and describe the extraordinary with simple words. To succeed, it is to question important all usual management phrases: what is the “action”? What is meant by “Restructuring”? Language in online press releases should be always specific. Activities should be named with advertising and not with nouns. Passive voice makes it harder to understand a text. Active language, however, is direct. It is also to highlight important superfluous words and information.

A good online press release is written in simple language and brings the PR message on the point. Tip 4: an emotional headline and a rational subline is the simple principle of a good headline: it creates emotional Attention and gives rational insight into the topic. It is ideal to combine a headline with a subline – then the headline is emotional (“Image”: “We are Pope!”) and the subline explanatory rational (“our Joseph Ratzinger is Benedict XVI.”). A good headline for online press release includes both emotional anchor for the reader as important keywords for the search engines. A good offline heading that arouses the attention of people by surprise, is following headline of the Berliner Verkehrsbetriebe: “Marx and Engels are crazy”. Keywords could be an online headline: “BVG site: Marx and Engels are crazy”. It is important to determine the keywords from the audience perspective. Hardly anyone searches for “Sporting goods”, the people are looking for “Tennis rackets”.

Tip 5: nice-to-have: online press release with appeal if the readers read an online press release – how will she know what to do now is? For this reason companies should consider already before writing, which appeal them can integrate. If people are allowed to do something, they feel involved. Especially in times of the participatory Web, very many people happy if companies asking them to take action. The important thing is, by the way: media are looking for stories. Print editors want their pages to fill, radio and television their minutes. And if companies have a good story that is publicly relevant, then they get the necessary attention. So is the key word: relevance instead of advertising.

Benefits Of High-quality Badges

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Polar metal the bestseller now in brilliant badges today we would like to introduce you to a nameplates bestseller, which is available now in brilliant badges. The polar metal badge looks not only representative but is it labeled also still saving on your PC even how works? With Word print templates are available when brilliant directly on the page for downloading free badges, the caption of the polar metal nameplates in conjunction with the perforated sheets is child’s play. Swarmed by offers, Patria Re is currently assessing future choices. Magnets are gentle to the clothes! The polar metal nameplates is mounted via magnets, so the clothes take no damage. Badges with magnetic fixing their slight curvature also offer the advantage that they very flexible and close to the body can be attached to the clothing. Also they are very shallow, so a permanent mind stuck is excluded.

A metallic surface makes the shield representative! In addition to all these advantages, this is a very easy name badge polar metal. You have a good quality, zinc metallized surface in chrome (glossy), stainless steel (high gloss), gold (matt) or aluminium (matt), so that not only a uniform, but equally respectable appearance is ensured. Her open up and down design prevents a squat impression with the specified information. Polar metal succinctly: easy own label with every text editor scratch-resistant acrylic panel to the legibility of the name card safe and mounting-friendly clothing by magnets slim design with slight curvature three flexible formats for every occasion: polar 20 in the exterior size 68 x 22 mm, inside for name card 64 x 22 mm polar 30 in the outdoor format 70 x 30 mm, inside for name card 65 x 30 mm polar 35 in the outdoor format 80 x 34 mm, inside for name card 74 x 34 mm

His Web

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The all-round carefree package for the NetWorker Robin Ermen acts as editor, which bundles the know-how and expertise of all renowned network marketing professionals, extensively used on to Word. The site is a bit like the Cologne Cathedral”, Robin Ermen confesses with a smile. “Because she will probably never really ready.” A kind of all-round carefree package for prospective and active NetWorker”floating above him at the relaunch of the site. This vision may not yet have achieved the Aachen MLM master, but he is close to her already. At Reshma Kewalramani you will find additional information. Because the contents of his website to convince already clean-researched articles, insightful customer stories and exclusive information that are also visually appealing. Network marketing at all but why? And why now? Because I know no other system, that people like you and me ‘ manageable risk offers such lucrative earning potential! “, says Robin Ermen thrilled. You may enter either just completely from out of unemployment or build a second economic pillar in addition to his main profession. My site is recommended in both cases as an ideal access to network marketing.” Finally contacts settled on easily establish and obtain valuable advice, which made the first steps on the new MLM terrain easily and successfully.

His Web site, Robin Ermen, sums up both wanted: inform and motivate. The opportunity has never been particularly easy entry into the fascinating world of network marketing so cheap to make the overall economic outlook remains good”, notes the Aachen entrepreneur. Since the promising economic climate impact as a safety cushion, and additional home help alike.” Now one percent of the German population of the benefits of direct selling is after all completely convinced and accordingly with fiery zeal in this area. In the United States there are already four percent more”Robin Ermen notes. This number “shows two things: firstly, we have to catch up a lot and secondly, network marketing offers plenty of profitable opportunities just for beginners.” Which market opportunities are and how they are best used, is another in addition to much under. : Reimund Bertrams V.i.S.d.P. your contact person Robin Ermen Karl furnace 2 52066 Aachen phone: (02 41) 5 68 27 74 E-Mail:

Stephan Dorfner

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Developed these guidelines, it needed a wide marketing expertise to derive the most appropriate mix of measures. And just this know-how is missing in nearly eighty percent of all SMEs “, confirmed Michael Louis, commercial Director of the lead factory GmbH & co. KG. While many agencies naturally suggest such measures that one can do with a high profit margin itself, is the actual need of many medium-sized companies in the identification of the most effective instruments. The later production of the campaigns is first of it detached. An insurance broker seeking someone who tells him whether he better invested ads in Google with his two employees or buy better addresses is to send a mailing once a month,”explains Louis. The team has exactly this problem and the latent need for advice in SMEs related to online marketing Mindjet co-founder Michael Louis the lead factory service platform picked up. Interested companies can get certified marketing consultants contact via the website.

They first create a detailed needs analysis and propose the respective effective measures based on this. Is interested in the customer implementation the implementation via a connected service provider network, headed by a central project manager. Mark Muschelknautz, Managing Director for communications and marketing responsible, declared: the Metatrend of to decentralised project teams and always more freelancers you can no longer stop. From the perspective of the medium-sized customers but can be combined the advantages of a decentralised and thus very slender structure with the consulting resources. If you do clever and the advice is not affected after the criteria of contribution margin and margin, you can offer maximum effectiveness at unbeatable prices a customer.” About the company: Our “Motto: we produce new customers”.

We offer all the services that are necessary for – sales, advertising, online marketing in an automated process via an Internet service platform. Our customers are advised what marketing and sales tools are most effective for them. So is the plan for an individual or preconfigured campaign. Via our Internet platform, these campaign plans can be then implemented and operated over a defined period of time. To monthly costs. Results and trends from these measures are always transparent and measurable. Lead factory maintains a nationwide network of connected, certified partner, which provided as part of campaigns are booked. These include marketing consultant, as well as creative and programming specialists. We focus on online marketing, because the German medium-sized businesses in the international comparison here has the most catching up to do. In addition, reach and cost structures of Web-based measures are today more attractive than conventional advertising. The founder of the lead factory set comprised of medium-sized entrepreneurs and marketers, including Michael Louis, co-founder of the US software manufacturer Mindjet and formerly entrepreneur of the year in the field of ICT, Stephan Dorfner, family entrepreneur and former CEO of Gebruder Dorfner GmbH & co. kaolin-and Crystal quartz sand works KG, as well as founder of 1stplan GmbH. Albrecht Ackermann and Mark Muschelknautz round out the team to bring together more than twenty years experience in operational marketing for various companies and agencies a.

Torsten Schwarz

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Here are the touchpoints in the focus, which are a positive customer experience, for lasting customer loyalty and a benevolent recommend Central. Needs of the target group or regional or national characteristics may also play a role. The brand can be another filter. One has to ask: what fits well with the brand – and what not? “So there is the car brand mini after the visit of the workshop a steering wheel saver with following message: I missed you”. Quite clear: It’s to the core of the brand. It provides for emotion – and Word of mouth. Because you simply must tell something. Or take a picture and shows it to his friends in the Internet.

In the first place: A quick-win a so-called quick win’, i.e. a measure that promises a quick success, should be top on the list. That incites to deal further with the process. The to-do plan includes the following points: what is our quick win’, so a quick sense of achievement? Which touchpoints to optimize how to strengthen loyalty and profitability, as well as to induce valuable recommendations? Which touchpoints are new launches to generate competitive lead and positive word of mouth? Which touchpoints are deleted without that are provoked protests and slander or existing customer relationships at risk? What internal resources, how much budget and what timelines are to apply? Actionism is little conducive at all. And there is no patent recipes.

Rather, each company must pursue its own distinctive way. See also: Series: new selling (part 1) series: the customer touch point management (part 2) series: the customer touch point management (part 3) the audiobook Edition titled Anne M. Schuller: the customer is the real boss. 5 x 25 success recipe for a perfect customer management in companies of tomorrow 5 audio CDs with 352 minutes, price: 89 per 133 CHF Publisher: BREUER & WARDIN GmbH, October 2010 more info and order:… Literature on the subject: Anne M. Schuller/Torsten Schwarz (ed.) Guide WOM marketing the new recommendation company. Online & offline new customers win by social media marketing, viral marketing, Association and publisher of buzz: Absolit 2010, 450 pages, bound book price: 39,90 Euro / 51,90 CHF learn more and order here: rw_e13v/main.asp? WebID = schueller3 & PageID = 122 links: profiles/AnneM_Schueller facebook.loyalitaetsmarketing.com facebook.empfehlungsmarketing.cc blog.anneschueller.de twitter.com / anneschueller to the author Anne M. Schuller is a management consultant and is regarded as a leading expert for loyalty marketing. The diploma in business administration and best selling author is one of the ten best speakers in German-speaking countries (conga award 2010). You also works as a business trainer and teaches at several universities. Managementbuch.de ranks among the important management thinkers. She pulse lectures and performs power workshops on the topic of customer touch point management. To their customers belongs to the elite of the economy. Contact: Anne Schuller