In 2007, There was somewhat of a downturn, then up to 2009 inclusive, there is the annual increase in consumption of the product. In 2009 this figure amounted to 20.2 thousand tons. In the first half of 2010 versus the same period of 2009 consumption of Ukrainians organic coffee grown by 10.5%. Geography of flavors is as follows: the east and south of the country still prefer the soluble variant (a trend that is characteristic for areas with strong traditions of tea), and western and central gradually abandoning it in favor of natural. The main players are the main operators of the coffee market in Ukraine are the following companies: Nestle-Philippines” (TM Nestle). Corporation Nestle is one of the largest in the area Food and owns more than 500 factories and enterprises in 86 countries.
In Ukraine, Nestle sells its products under the brands Nescafe, Nesquik, Coffee-mate; company “Kraft Foods Ukraine” – the enterprise, part of a group of companies “Kraft Foods Inc”. The Group is one of the largest in the world for the production of food and beverages. On the Ukrainian market company “Kraft Foods Ukraine” has four different directions of the plant, the production company is represented by such brands as Jacobs, Maxwell House, Carte Noire; JV “Galka”: British-Ukrainian joint venture, which carried out a full cycle of production of instant coffee per year, the company had manufactured and supplied to the market More than 2,300 tons. That is, about 500 tons of natural ground coffee, 1,800 tons – of instant coffee and coffee drinks. Tchibo GmbH: company is a member of Tchibo Holding AG and ranks fifth among the largest producers of coffee.
C appearance in Tchibo coffee business began to form a segment of expensive coffee. The Ukrainian market Tchibo since 1996 and represented the company Tchibo-Ukraine; In addition, roasted, ground coffee and grain in Ukraine produce about 10 companies, such as “Panorama”, LLC “Yunikaf” joint venture “LLC” Videnska kava “, LLC” R.E.Y.V. “,” Krajina kava , Roastmaster and others. Forecasts and prospects before the end of 2010 is expected to continue the process of moving demand towards cheaper varieties of coffee, which is caused by the reduction in real incomes in Ukraine. According to forecasts of the world’s leading analysts, the price of coffee beans grow on average by 10-12%. Moreover, stabilization of the world coffee market in foreseeable future can not be expected – are to blame for global warming. Studies conducted by the International Association of Coffee (ICO), suggest climate change in countries that are major exporting coffee beans. Over the past quarter century the average temperature in these countries has risen half a degree Celsius, which is five times higher than in the previous 25 years. Cooler mountain areas suitable for growing coffee, soaring in price, which will ultimately affect the cost of the final product. Another cause for concern Coffeemania could decline in coffee production in Latin America the first three months of this year. The main reason – poor harvests in Colombia and Brazil, the drought in Mexico. Asian exporters also can not boast of outstanding performance: the statistics indicates a decline steadily coffee production in the region. Despite the slight decline in stock prices on the main varieties of coffee, is currently a very high probability that the Arabica (the most popular variety of high quality coffee) will be favorite commodity market in 2010.