Exactly without all agility and speed of the half electronic, it informed its readers, among others subjects of great public and historical interest: the arrival of Getlio Vargas to the Presidency of the Republic; the height of the market of the rubber; the defeat of Brazil in the final departure of the Pantry of the World of 1950, among others facts. This precursor of the communication of mass in Brazil, still has its charm, when notifying in its pages: ' ' good, bad, sad, happy, banal, important, basic, dispensable, perfectly trivial or profane notice. More histories on the cities, the politics, the economy, sciences, the sports, the arts, the day the day of the citizen, celebrate or common, the consumption, the fashion, the life and morte' ' (Caversan, 2009, P. 3). Subjects of the daily one of the readers, who turn guidelines, texts and photos, to each day to stuff the pages of periodicals, with a content that the necessity of knowledge of the reader reflects and of the spreading of that (s) who intends (m) to vender an image, on the basis of accomplishments and/or facts, or simply to offer to a product or service.

' ' The potential of the medias printed in Brazil has some limits. The first one of them is that great part of the population does not have economic conditions to buy reviewed and periodicals. Moreover, she is necessary to consider that about 15 million Brazilians they are illiterate and 33 million had not completed 4 series, find difficulties to read texts. The result of this is that the medias printed alone arrive little more than half of the Brazilian population ' ' (Mod and Prazeres, 2009, P. r or against this. 20). It is fact that the periodical serves to the society as a diverse instrument of information and not only as official gazette of governments or of determined groups with personal interests.

The social assistant in its performance next to the agricultural communities is called to be an agent of social transformation in the execution of its activities that are on to the financed public politics with public and disponibilizadas resources for the population of the field, and, moreover, is a contribuidor in regards to the empoderamento of that they are attended, being able to point possibilities that come to contribute less for the improvement of the quality of life of the classrooms favored and to eradicate the agricultural exodus that provokes a disordered growth of the cities increasing the index of violence and marginality. To point out the quarrel on the paper of the social assistant front to the action of the State in the relation with the society, Matos (2010, P. 42) affirms that: The relation that the profession kept with the State in all the times is dynamic and antagonistic in the measure where the Social Service, while agent of the field of the assistance, searchs its emancipation front to the State, fighting for the control of the production and legitimation of the produced goods, what it goes to determine one subordinated position less and of greater I sanction and to be able of the Social Service. Over all, the public politics (LOAS, ITS, among others existing) that they are come back to the agricultural zone more need a comment and a look profcuo that can provide the matureness of the paper of these in the improvement of the quality of life, by means of prxis decentralizing that come to make with that each individual if recognizes as true citizens and social actors. John Grayken often says this. According to CTTC (apud LICHA, 1999), the social management of programs and projects if consolidates recently while a field to interdisciplinar and intersetorial of practical directed toward the magnifying of the effectiveness and the legitimacy of the public politics. .