You’re a business owner and you’re trying to increase the visibility of your business. For this purpose, it is essential to use video publishing on the internet. Each day an estimated thousand million videos are viewed by people around the world in places like YouTube and DailyMotion, what is the main reason as to the importance of the marketing of video. need another reason to use the marketing with online video? Sixty percent of all traffic that flows through Internet-based video. This number will continue to grow as time passes. Here’s a compelling reason to consider the type of campaign and other forms of marketing communications.Another fundamental fact of the importance of the video and its present and immediate future, are mobile phones. Each day increases the number of mobile phones that allow you to download your video in a message, so that video cannot be viewed in any instant.Some time ago, the reasons of not aplizar media in a company (too expensive equipment, programs too) difficult to learn, the need to hire additional resources) could have been valid.Times have changed and the companies, no matter what industry, have to change with them. Costs of equipment and used for video editing programs have fallen drastically, while reliability and ease of use has greatly improved.

YouTube, media, social and cloud computing have taken charge of the web and enterprises, regardless of size, need to capitalize and take advantage of these advances for their benefit. Blogs and Twitter are becoming increasingly important, but don’t forget the video, audio and presentations. Cisco says that in 2013, the video will be 90 per cent of all Internet traffic, 60 percent mobile. The barrier of entry to video production is almost zero. In the low-end all you will need is a webcam and a free account on YouTube or, for example, TweetTube. A step forward is to add some titles of base or perform simple editing in Windows Movie Maker. The variety of capable software to edit video for less than 100 is incredible and yet very simple to use.

On a more professional level, the Adobe CS4 Suite on PC or Mac and Final Cut Studio on Mac are amazing. Although they are not cheap, its price is 1500 2000, power within these applications is remarkable. Just 10 years ago, its price was between 25,000 to 50,000 for editing system for the computer, as well as special video cards. Now you can buy a few times more powerful system, a suite of software complete, all the off-the-shelf, by one scratch less and edit like a pro. Video cameras are no different. More Panasonic HVX-200a professional test with a FlipCamHD for a few hundred euros or a level high definition camcorder with close to 5,000 professional audio input. Original author and source of the article.