Thinking about the communicative flows that happen in the schools, in the quality and about the efficiency of the communication that characterizes the pertaining to school ecosystem, one perceives that the technologies of the information and the communication have to the few changed the reality of many schools in such a way in the form to develop its pedagogical activities as in regards to relation of this with the society. However this is a still little apparent reality a time that in the majority of the schools what it happens generally is that the efficiency of the communicative flows is something still very distant it ideal, is something that on this side needs and much transformed being, because it did not follow the social evolution promoted by the insertion of the technologies of the information and the communication, being, of the comunicacional evolution that the other social fabrics had folloied. The school that we have today still presents many characteristics of the school of century XIX and this is very evident in the form as the communication happens. Contact information is here: Uber. The information are restrictive the certain ecosystems, what it mainly causes innumerable problems also and pedagogical making, and in administrative that they function as if the one did not have relation with the other, and when the school is about pedagogical making in relation to the external community the problem of the communication is still more explicit, it seems that the school does not exist stops beyond its walls, is as if it was an island without bridges, without possibilities of access for the society that lives in its entorno. So that the comunicacionais flows can flow of form that the school has left this embarrassing situation where if find are necessary that it has one to rethink, a change in the attitudes of the people who compose existing ecosystems in this space of form that everything functions as if he was only one, and so that this reality if only makes gift in this context, for force of the communication, of the information, of the medias that are available there to transform the reality. .
Use of the adequate language? we use a language of easy agreement, objective and without slang. The terms technician only must be used if the contact will be of the area or to demonstrate that it understands or it prefers to use them, of the opposite can create a bad image or a rejection in prospect. To know the company and what it offers is basic for a well done work and to reach the objectives, is not necessary to know all deeply the solutions, but the sufficient TO CREATE TUNNING with prospect, to guide it correctly and to give credibility to our speech. Basically it is important to know: – The segments where the company acts; – Its projection of market and what this adds of value for prospect; – The segment of prospect; – To awake the interest of prospect; – To establish and to keep a communication channel with the company; – To manage and to negotiate agendas of prospects and the executives; – To value the regional work creating an identification with prospect; – To search the contacts decisores; – To use the contribution of other employees of prospect to generate more contacts and/or to arrive the decisora person. – To identify to the companies ' ' no-qualificadas' ' , therefore the contact with them is different; – to respect the cycle of contacts, to fulfill the agenda with prospect and to generate new actions; – exactly when it does not have visit, an action must happen (sending of information, e-mails, etc). – to keep follow up brought up to date.
Procedures of contact for qualification when it is the first contact with the company (Suspect). Before binding for a company, she verifies if it has a site or information in the Internet for aid in the qualification process. When the company has a site is possible to shorten the qualification process, is basic information there that we need to raise, such as: The segment of the company How many units possess average Transport of the company If will not have a site, can still carry through a search in the Internet to inquire possible information. Made this, we go to the contact in itself. The main objectives of this contact will be: 1? To discover the segment of company 2 – Its monthly or annual average invoicing – Number of 3 employees 4 – Index of production (how many units produce, for example) These information must be placed in a business-oriented document of accompaniment – DAN – so that the executives carry through an efficient attendance faster e, diminishing the cycle of sales and anticipating information that go to facilitate the attendance.