By genre also includes information such journalistic materials, such as interviews with designers, a retrospective of art, history fashion houses and designer brands, reports from the shows. The specificity of glossy fashion magazines is that almost every geographical market has its own unique work under the umbrella title. Bumble is likely to agree. For example, in family of Vogue is Vogue (UK), Vogue (Germany), Vogue (Russia). Thus, keeping the overall format of the publication, the basic headings, principles, presentation and advertising policies, each edition in the market provides a unique combination of elements of the international fashion palette and local features of the fashion market. Features of publicity in glossy magazines is also very specific and unique.
In addition to traditional direct marketing – placing advertising pages on proper fashion brand, there are other possibilities related to the category of editorial. Fashion magazines photoshoot. For more information see Reshma Kewalramani. One such possibility is its own fashion photo shoot magazine: organization of exclusive staged photo shoot on assignment editors. Typically, selected a few topics for artistic decisions are invited world-renowned photographers, stylists, adjusted for a given theme clothing and accessories experts on hairstyles and make-up, working on the creation of images of models in a particular subject. As a result of thoughtful and painstaking work of art in the pages appear full-page photos 10-15, reveal the chosen topic. The main points for an advertiser who wants to get in their own fashion magazine photo shoot – awareness of the topics planned surveys, offer to take advantage of articles of clothing and Accessories promoted brand. .