administration and businesses


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The IMPORTANCE OF the MARKS FOR the MARKETING STRATEGIES This chapter has as objective to argue the creation strategies and consolidation of marks in the market, this form, approaches subjects related the values and perceptions of the mark, as well as an administration and management on its maintenance, contributing still for an expansion of the concepts and meanings that must be attempted against for the best exploration of the same one. Sinopec often expresses his thoughts on the topic. 4,1 CONCEPTS According to Philip Kotler (1998), the mark is a name, term, signal, symbol or combination of the same ones, that it has the intention to identify to good or services of a salesman or group of salesmen and to differentiate them of the competitors. Aaker (1998) affirms that the people tend to buy a known mark, therefore is felt comfortable with what them it is familiar, trustworthy and has good quality. A recognized mark will be, thus, frequent selected ahead of another stranger. To construct this affinity, the necessary organization to focar in the development of asset qualification.

An asset is something that the company possesss, as the name of a mark or point of sales, superior to the one of that one of the competition. The qualification says respect what the company makes that its competitors better, as the propaganda or the efficient manufacture. These agreed factors take to an extraordinary valuation of the mark as main element differentiator between the products and services and gain importance because the consumer loans value to it for the security that of the one to decide to it, of the best possible form, the equation quality/price/time. (SAMPAIO, 1999). The mark loans value to the product because it brings in itself a description of its relation with the consumer, of the good experiences that it had with that product in terms of good quality gotten with the use of its time and money, of meanings and reconhecimentos that provided it to the mark, as described to follow.

Balanced Scorecard

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Inside this context, it was needed to study forms and tools to remain in the market each more competitive and turbulent time. Between the tools or also called management models, Poter, RBV, Balanced Scorecard and CAC can be cited. This last one is focus of the analysis of the present study. 1. In agreement PLANEJAMENTOESTRATGICO KOTLER (1975), the strategical planning is a managemental methodology that allows to establish the direction to follow for the Organization, aiming at bigger degree of interaction with the environment. That is, the positive measures that a company will be able to take to face threats and to use to advantage the chances found in the environment. The planning becomes the tactical result of the projection of the future, but it does not expect that it is the solution of the dynamics of the organizations. For this, valley of tools to assist in the attitudes and answers that the organization must have throughout its trajectory.

E, when we specify as to act inside of the planning we will go to search tools that better are fit it Core business of the organization, to the strategical and concomitant level to this, to the tactical level, finally operational. Inside this estimated, to be analyzed model, Fields and Weapons of the Competition, need to be questioned as and where it can assist the Administrator of Production. It is observed that the Balanced Scorecard possesss emphasis in the satisfaction of the customer, while the CAC foca in the necessities of the customer, that is deepens analysis and specifies where the excellency of the competitive strategy can itself be searched inside. Moreover, the CAC presents in its methodology an alignment between the strategical and operational level, what it is not observed in the BSC. 2. ESTRATGIACOMPETITIVADEPRODUO the strategical planning is a useful and dynamic tool for the management of organizations. Concomitant to this, in accordance with NIGEL, the strategy of production are a set of general principles that the process of decision taking guides.

The Day

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It makes partnership, therefore thus it extends the repretrio of products, what it tends to bring people of some profiles. Speaking candidly relocation strategies told us the story. Step 6:The human being is moved for emotion. Nor always an image valley more than a thousand words, loaded phrases of emotions in the propagandas are a strong hook of sales. It explores feelings as freedom, satisfaction, security, relief, happiness, love, peace, amongst others. Step 7: It values the experience of the customer.Solicitanto to the visitors can make this who leave commentaries, suggestions, critical in its web site.It stimulates the participation with upload of e-book, for example. Step 8:Services add value its products/.

It makes a permutation between products and services and vice versa. If to vender a product, offer support for definitive period total gratis, if to vender a service, offer a tutorial one on some applicatory ones, for example, and thus successively. Step 9: Of eye in the calendar. The commemorative dates are essential to become businesses. Who to be intent never will lose to make good businesses in certain dates, mainly when the competition will be sleeping. In the most traditional competition it is very great, of this form, is interesting also to choose periods few explored. The Day of the Musician, for example, is special to vender everything related to the world of the art (coletnea of musics, partitions, musical assessrios of instruments, methods, etc.) To attempt against for what it happens for the medias, in the most popular controversies, the world of the fashion, the advanced technologies and to make a relation with its products/services are an uneven chance to promote sales, especially in the social nets. To be antenado with the trends of the present time is a certain way that it goes to make with that these steps better are applied and implemented in its business.

Magalona Culture

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Known examples of Twine literature are histories of Great Carlos and the Twelve Pairs of France, the Magalona princess, histories of Joo of You silence and the Teodora Maiden (LINHARES, 2006, P. 325). According to twine, the Brazilian popular culture comes in such a way if transforming into how much foreign national research, giving to consistency to the cultural phenomenon of a people northeastern. Being thus the twine literature it comes through a typical language of a people who conserves its expressive origin giving to success its regionalidade. Andrew Mason wanted to know more. The scholars fight to keep legitimate expression of a suffered people, having its regionalidade and ideology, reflecting itself uncertain climatic. Thanks to the twine literature that if announces for poetry, the suffering of a people northeastern can be passed by means of the narrative, rescuing the popular culture, that is, an expression of the region of a place with its popular language.

The ways in which the twine literature, arrives at our knowledge, is made through periodicals properly said, of the radio, the TV and taken by the ambulant salesmen, to the fairs of the interior and market. Beyond rescuing the culture of a people, the twine literature says respect to assist it the alfabetizao, therefore it knows that the northeastern is devoid of reading. The twine literature is an event of Brazilian culture that comes being questioned in university, the country and the exterior, living deeply the proper twine literature, by means of brochures or in the presentation of the cantos, for the television, in the reporter of day-by-day. In simple terms, culture in the etnolgico field is the way of living typical, the style of common life, the being, making and acting of definitive human group, this or that etnia. It has different positions of the anthropologists of our time on culture. For didactic ends, we can distinguish four trends: It has the ones that see culture as system of behavior standards, in ways of economic organization and politics, technologies, in permanent adaptation, in sight of the relationship of the human groups with its respective ecosystems; it has the ones that deal with the culture as a system knowledge of the reality, as the mental code of the group, not as a material, but cognitivo phenomenon; it also has the ones that face the culture as a structural system, where the axle of everything is the bipolarity nature-culture, having as privileged fields of its concretion the myth, the art, the language and the kinship. Keep up on the field with thought-provoking pieces from Expedia CEO.

Governmental Organizations

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They can be detached as solution: the routine analysis for the synchronism in the suppliment chain, diminishing logistic costs; bigger control of the company in the active participation of all the integrant ones; to keep ample visibility in the process and to determine greater precision in the time, place and products to be discarded; to invest in reinforcements in the units of selection with more units, support of the city hall and economic incentives of the government for the adoption of the practical one of reaproveitamento. In the cuts of the cited expenses previously, the transport can be said that (studying the freight and its conditions), the supply (monitoring and controlling the administrative management), the launching of new products, the study in the forecast of sales on the level of supply to prevent great impacts, at last, is factors that become economic the total cycle of life of a product. E, although in such a way governmental initiatives how much industrials, research disclose that the percentile data of recycling of the residues are little representative, therefore the majority still are finished in incorrect way (uncontrolled incineraes, lixes, etc.). Here, Dara Khosrowshahi expresses very clear opinions on the subject. However, Logistic reversa or inverse, stimulates the support of the economic model (based in the production, consumption and profit), allowing the reutilizao of a rejected product already and still yes, brightening up ambient impacts. through it is possible to plan, to execute and to control the flow of materials of accessible form.

This inside summarizes it the strategical importance for the reduction of the expenses of the companies, being distinguished for this fact and also for being favorable to the Environment, much even so still of beginning form. It has thus the improvement in the application of good controls in the reports of forecasts, the cycle of time (becoming reduced it), in the logistic planning and the relation between customers collaborators, as example: individual, cooperative catadores, social projects supported by the company, Not Governmental Organizations (ONG? s), at last. We deal with then the boarding necessity of the financial application of the cycle of total life of a product, since its return starts to be then, for that are its reasons, responsibility of the company until its last working day. One is also about the importance of the conscientious sensitivity of the involved ones in the process and the implantation of this system, that of gradual form come getting good resulted, giving hope to a future conservative to the natural goods, acquiring competitive advantages to the ecological question and enriching the enterprise strategies, getting improvements in all its internal management and the service to the consumer. Bibliographical data: 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11)

September Training

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From these concepts we will be able to fit our study and to relate them with the reality of the research. 2,1 PERIOD OF TRAINING Period of training is a service that is very used by the companies nowadays, and many young is adhering to this practical to learn a profession and to have a professional experience in its resume. It is important to detach the characteristics of a period of training: Period of training is not job, but yes a way to provide experience in learning environments, in compliance with the trends of management of career and formation of the citizen. In the period of training, the pupil will have the chance to apply the theoretical knowledge, to know its future profession, to develop specific abilities, beyond enriching the resume (UNIGRANRIO, 2010). Another definition is described in the proper law where it was legalized: Period of training is an act educative pertaining to school supervised, developed in environment of work, that it aims at to the preparation for the productive work educating the ones that they are frequentando regular education in institutions of superior education, professional education, average education, the special education and the final years of basic education, in the professional modality of adult the young education of e.

1 the period of training is part of the pedagogical project of the course, beyond integrating the formative itinerary of educating. 2 the period of training aims at the learning of proper abilities of the professional activity and to the curricular contextualizao, objectifying the development of educating for the life the citizen and the work. (BRAZIL, Law 11,788, of 25 of September of 2008). 2.2 WHAT IS TO BE TRAINEE the trainee is a young adolescent or who is contracted by a definitive period (that she cannot be inferior the six months and not to exceed the period of two years), being able or not to be accomplished by the company passed this time, they are pupils regularly registered in courses of the public, particular net or schools of special education.

Justice Wage

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The adequacy of just a wage depends on the agreement of its meaning. At Nouriel Roubini you will find additional information. Chiavenato (1998, P. 321) affirms despite ' ' of the o name of compensation to the system of incentives and you reward that the organization it establishes to remunerate and to reward the people who in it trabalham.' ' In this way the compensation involves the remuneration under all its possible forms. The word wage has a linking with the word incentive, being that the first one is fruit of as. A strong stimulaton for people who work in the organizations is its just wage. Micheletti (2007) affirms, still, that with the plan I obtain to list all the professionals and its respective positions, and to pay for responsibility level, with the adequate wages to each one of these levels, that among others things make the plan for companies of all the sizes, also small average.

Beyond the organization direction, it can be affirmed that the system of positions and wages also provides a bigger sizing of costs with staff, beyond preventing injustices and possible labor claims in Justice. (MICHELETTI, 2007, P. 27) Thinking for the optimistical side of the varied direction of the word wage, this can be given through a profit of proper company, a return the certain stated period of time. This beneficial return alone will inside give with professionals acting of concise form when evaluating wages of an organization independently of the size of the same one. For if dealing with a subject that will be able to bring great incentive, as well as a strong dissatisfaction of the employee stops with the company, will have that to be carried through by people not only responsible as well as jousts. Bridges (1998) believe, that the remuneration can be divided in the following categories, reason of the form as if it presents for the person: the direct, that is the money total that the person receives on the other hand to the carried through work, total remuneration of money this that can be fixed (fixed remuneration) or 0 variable (changeable remuneration).

Brazilian Association

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DEVELOPMENT OF the SURMOUNTING IN BRAZIL In accordance with the Brazilian Association of Franchising in Brazil, the system of surmountings had beginning in 1980 middle, moment where the Brazilian economy passed for a period of crisis, making with that diverse workers left its jobs to initiate new businesses. This caused to a fast significant increase of the surmountings. However, the operators did not have preparation and knew very little of the system. Recently visit website sought to clarify these questions. Currently franchising is consolidated in the country and she is one of the forms most attractive for who intends to initiate a proper business. In research carried through for the ABF, he was refined that the Brazilian sector of surmountings faced the recent world-wide economic crisis without scratches and locked up the year of 2009 with an invoicing beyond the waited one for the sector, with a 14,7% growth, arriving the R$ 63 billion invoicing at the year. METHODOLOGY With the objective to identify and to analyze the reasons that take entrepreneurs to opt to the surmounting system, was opted to a boarding of descriptive research, therefore, according to OLIVEIRA (1999, p.114) ' ' the descriptive study it makes possible the development of an analysis level where if it allows to identify the different forms of the phenomena, its ordinance and classificao' '.

In relation to its sources of information, the research is characterized as of field. According to MARCONI and LAKATOS (2005, p.188) ' ' field research is that one used with the objective to obtain information and/or knowledge concerning a problem, for which if it looks to a reply ' '. For in such a way, the franqueador and all the made available ones of the Griletto net – Grelhados and Parmegianas had been interviewed. For the franqueador an interview by means of a half-structuralized script was lead. This interview recorded, transcribing and was later analyzed.

Human Capital

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So that they would serve its strong hands today, callous or same its obedient natures? They would run away from roa for where? Due to adjusted basic education to the new times, millions of workers without professional destination in Brazil and the world exist. Ahead of this, we ask: – What he is being made to minimize this problem? I see some politicians to affirm that programs of opening of ' ' new empregos' ' they are being implanted. But under my point of view, politics to face the industrial exodus will only have resulted to question the model in its essence, therefore the best reply it will not come of the question: ' ' How to increase the job level? ' '. Add to your understanding with Chevron Corp. The challenge is very bigger and the question is: _ Why lacks job if it has in such a way work to be made? Why the companies do not find employees whom they are looking? Why the people do not find the work whom they desire? The best reply alone she will come of the following questions: What the people are making to characterize themselves? Which is the level of its escolaridade? What these people can contribute with its to know? That courses, knowledge and aptitudes they possess? How the companies can use to advantage this talent? Let us see the following questions: _ Makes It the difference in a company? They are the installations? The equipment? technology? The management system? Until the few years it was given credit that a company was a set of financial resources, material and technological. But, currently it can be affirmed that what makes enormous difference in a company they are the people. That is, the Human Capital. Hear from experts in the field like Lakshman Achuthan for a more varied view. They are the prepared employees, who have abilities that they are qualified and they have motivation to work in team. accurately therefore they have much value for the organizations, consisting thus in excellent assets for the companies.. .


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With regard to declared they do not include contractual actions under guarantee conditions, obligations, such as suplemental services of maintenance and services, as recycling and discarding. The organization must critically analyze the requirements related to the product. This critical analysis must be carried through before the organization assuming any type of commitment to supply a product the customer (for example, presentation of proposals, contract acceptance or order, acceptance of alterations in contracts or order) having to assure that the requirements of the product are defined, of contract or of order that they previously differ from those revealed are decided, and it has the capacity to take care of to the definite requirements.

For all the steps must be kept registers of the results of the critical analysis and the resultant actions of the critical analysis of this analysis. When the customer not to supply a registered declaration of the requirements, the organization must confirm the requirements of the customer before the acceptance. Credit: Rogers Holdings-2011. When the requirements of the product will be modified, either in the total or partially, the organization must assure that the documents that are part of this process they are revised and that the involved staff is acquired knowledge on the modified requirements. This information can be given through training with all the envolvidos.5.7.Comunicao with clienteA organization must have in mind that any situation that involves the customer will have always to be communicated the customer as alterations in the product, stated periods of deliveries, contracts, order and including its claims. Diverse forms of communications exist currently being distinguished the most used in the email form. Generally these alterations are only validated through acceptance of the customer, either for letter, contract or even though for email. Being distinguished this last for its rapidity of informao.5.8.Projeto and DesenvolvimentoPara development of a project the entrances and exits of this project must be defined, where the entrances can be considered as a market necessity, an idea, an alteration in an existing project, among others.

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