Perhaps let us not can in giving account to them of the danger to have a serpentrio to our redor; in the company, same office, store or between friends. This can very be dangerous and because not to say, in the ones backwards risks incalculable as financial, personal and even though material. To create serpents many times if becomes an automatic or imperceptible process. The good notice is that this has cure and the handling is much more simple that we can imagine. Some cares are enough only.

In a fast analogy we can compare those peonhentos animals with ' ' those cobrinhas' ' that we teimamos in taking care of in our day the day. Fantastic biologists, men and women, anonymous professionals, who in its daily chore, coexist pacifically in serpentrios, with reptiles in the domesticao of serpents (snakes), with the purpose to extract the antiofdico serum. As the proper name says, the poison of these serpents is for pacific end, changedding itself into powerful pricked antidotes against of other serpents. Although disgusting, truily these are serpents of the good and for a logical question we must respect them in its natural environment. But to illustrate, the domesticao of these animals is an old process, which consists of the election and adaptation of certain beings livings creature, considered useful to supply necessities human beings. In the serpentrio serpents prisoners for a security guard question live, taking care of rules of law. In the contrahand, we, supervisors, controlling, entrepreneurs, employees, friends are successful, selling professional, friends, of certain form feeding our serpents.

He is clearly that I am not mentioning itself to these rastejantes reptiles, which in its majority show fear of human us, moving away itself when from our presence. It is truth that they attack, but only in extreme cases. They are creatures whom they prefer to run away, to the confrontation with the human being.

MARKETING OF MARK BOMBRIL Jane Pear tree of Macdo Patrician Pear tree To sound of Sousa SUMMARY the present article has as subject the influence of the mark ' ' BOMBRIL' ' in the day the day of the people. The marketing developed for this mark became if an icon of decision in the hour of the choice of the steel sponge. Word-key: Marketing, propagandas, strategies and fidelizao. INTRODUCTION the marketing makes possible the conditioning of the man to one determined to make, using for this the propagandas with texts, images, sounds and of linguistic elements. Then, we can say that the text advertising executive can be texts verbal (written or said) and not verbal (images, sounds, cheiros, textures).

The propagandas are full of strategies of persuations, searching to seduce the consumer using verbal languages and not? verbal. The propaganda of the Bombril is distinguished for the great success in the media, in which it was chosen for research of this work, that almost does not modify its scene using a group of benches and the logomarca of the company to the deep one, and the same actor, Brown Carlos, as the Bombril Boy has some years. BOMBRIL established Brazilian Company in January of 1.948, works in general with hygiene products, but its main product is the woollen steel sponge that possess a dear marketing. From this marketing an essential icon in the life of the people became. Where the house owners, had found the solution to polish its pans, to clean glasses, wares and tiles, being thus marked history to be 1,001 utilities. The product (steel sponges woollen), already passed for some reformularizations, old was vendidas untied, as she was very known for its quality and the competition was appearing, creates a small red stamp, later everything was vendido in done cardboard boxes and the current days in plastic bags this to follow the market and if on leaving in the innovation beyond being side by side with the necessities of the current owners of house.