Free guide of the BI and CRM professionals outlines the typical problems in marketing and shows models at Frankfurt, January 26, 2009 – the consultancy Altran has issued a product-neutral practice aid for the optimizing of marketing. It is provided free of charge. The results of an in-house study, according to which the marketing give a higher pressure to succeed to log are background of the 12-page guide. At the same time, a great need for action the company is clear in the investigation. So lack of respondents on a required data quality and adequate business intelligence tools that are necessary for efficient customer analysis (data mining), as well as the planning and control processes of the sales support campaigns.

As a result, it is not possible to determine the best offer and channel mix for each customer the marketing. As the return on investment of campaigns not secured is enough without this technical support determine. The Practice help of the BI specialists Altran deals with the current demand situation of companies in marketing and outlines the typical factors that have a negative effect on the sales results from the perspective of the practice. In addition, solution models are shown are shown the current requirements of modern optimization strategies for the marketing. It is located in a distinct change of quantitative and qualitative performance assessments”, says Dr. Jorg Reinnarth, business manager at Altran. Because so far the scope of marketing activities had been measured mainly, meanwhile, profitability criteria would stand but increasingly in the foreground. “These changed conditions, the marketing departments often present significant challenges as it with the classical methods the value of their campaigns can predict nor adequately represent.” According to Dr.

Reinnarth solutions are the use of marketing resources on different channels therefore required. Business conditions or marketing scenarios across optimally can control, to address the right customers with the right product on the right channel at the right time. The Guide Optimizing marketing”is provided free under as a download available. About Altran of Altran is a consulting and IT consulting company. We are focused on the topics of customer relationship management (CRM) and business intelligence (BI). Our core competencies lie in the conception, implementation and management of solutions for CRM and BI. With innovative concepts, we support our customers in the automotive, finance, industry, life sciences and telecommunications industries. As a company of the Altran group, we are part of the largest innovations-consulting network of Europe with 17,500 consultants.

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Target groups are developers and users of network-based information technologies. Berlin, September 21, 2008 on Monday, September 22, 2008, the first Xinnovations start. The three-day event will take place from September 22-24 at the Humboldt-Universitat zu Berlin. Target groups are developers and users of network-based information technologies. The Xinnovations build on the successful concept of the XML tags as a combination of scientific conference and innovation and economic forum.

Patron of the Xinnovations is like already for the previous XML days Berlin’s Mayor and Senator for Economics, technology and women, Harald Wolf. The focus of the scientific conference dealing with semantic technologies in the corporate environment and corporate collaboration semantics-based data integration, Semantic Webs. The themes of innovation and economic forum are: E-collaboration, E-Government, E-Health, E-justice and E-education. In the context of the Xinnovations, the independent Innovation Forum where economic and communication processes INNOWIK held to. It connected players from business, science and policy with a focus on E-Health, E-education, E-justice, E-Government and E-collaboration, to develop new cooperation networks and to exploit r & d results across networks. INNOWIK is funded in the programme of the company by the Federal Ministry of education and research (BMBF) region.

With the first Xinnovations the organizers aim a Konsortialbildung for the project “Semantic capital Berlin” and others. The event will be rounded off by the german Austrian Office of the World Wide Web Consortium W3C theme day. The theme of the day including informs about current Web standards projects of the W3C. In the accompanying exhibition for innovation and economic forum, users get an overview of projects based on network-based information technologies, products and solutions. To the Xinnovations of 2008 already 900 participants and participants have registered at the beginning. The organisers estimate that in the coming three days extra visitors will register. Last year she was one of Event nearly 700 day participants. The visitors come to 65% of the economy, to 25% of science and 10% from the public administration. Organizers of the Xinnovations 2008 are: Prof. Dr.-ing. Robert Tolksdorf, Freie Universitat Berlin, Prof. Johann Christoph Freytag, Humboldt-Universitat zu Berlin and Rainer Thiem, xmlcity: berlin e. V. Experts from ministries, research institutions, associations and companies participated in the design of the individual forums. Cooperation partner is the Amt24 e. V., an open network of research institutions and medium-sized companies that are active in the field of E-Government for the E-Government Forum.

IT book now available at book Habel in Darmstadt Darmstadt available ASAP can get the IT book Darmstadt 2009/2010 also in the city. In the heart of Darmstadt City Centre, in the city-Carree at HABEL & FLABBY Bookstore get the IT book Darmstadt also for only 6,-EUR incl. VAT From Monday to Saturday 9:30 20:00 in the HABEL & FLABBY in the city-Carree, Luisenstrasse 12 64283 Darmstadt.Das HABEL & FLABBY Darmstadt team looks forward to your visit! In a unique reference book, you have direct access in seconds to more than 100 top IT companies in your area. If you secure a new ERP system, support in the area of IT risk management, software solutions in the field of medical technology, a fancy website, external server and professional Java programmer will need or want to start a joint development project with universities, the book of IT to over 400 search terms on all current IT topics companies who offer their support in this area see Darmstadt. In the book you find companies such as the software AG, the Bechtle GmbH & co. KG, cased – Center for advanced security research Darmstadt, cesah GmbH Centrum for satellite navigation Hessen, and many more – also the winners of the first IT book Darmstadt’s Darmstadt innovation award and the intelligent views GmbH: em engineering methods AG. Benefit from and make use of the expertise of the IT companies in this book. The Darmstadt 2009/2010 IT-book can be a valuable help for your company with power demand in the IT sector to find the most suitable IT partner in the region..

Mikado ag: open source CMS undergo technical changes always a penetration test open source content Management-Systeme(CMS) are among the most widely used systems for websites. For example, WordPress, TYPO3, Drupal and Joomla are among the most widely deployed solutions in the German-speaking. This CMS-based sites to demonstrate the findings of the consultancy mikado ag in specific functional areas but often major security vulnerabilities on. They concern less the core systems, but in particular the individual additions. The BSI has recently come to similar findings. “The open source approach itself represents the real problem not once, even if the source code for each is available and can be used in principle”, judge mikado Board John rider. On the contrary, especially the basic systems with the basic equipment for the operation of a website with open source CMS from a security standpoint would have high quality. Gates Foundation for more information. However, while the core systems in the Normally by a development team on the basis be maintained by standards, the extensions as meet any assessment about news systems, image galleries, blogs, booking systems, Web shops and more of the work of individual developers, whose knowledge of programming or security standards have come from.

This is why unattended can occur if unchecked such extensions to the implementation of security vulnerabilities, the attacker may gain access to the entire system a breeding ground for vulnerabilities,”emphasizes rider. Finally, interact each of these enhancements to the underlying database or use write permissions on the file system. This has resulted in that each update for an extension a must be checked, whether she meet all safety requirements. Because database queries would changed or supplemented with completely new, the risk that may be not sufficient cleanup data achievements arise and a compromise of the system is possible. New security vulnerabilities may arise even in a patch for a bug. To minimize this risk, requires not only the going-live a new site necessarily a Pentest, but functional as well as any subsequent extension”, emphasizes rider. Unique tests could shed light only on the current status of the site and provide no guarantee for a medium-term safety. He pointed out that rule especially in the open source systems with respect to the extensions a huge momentum, are continuously added or further developed existing. Here, automated penetration testing would be sufficient alone for economic reasons in the case of rule as midas offers mikado also their scanning solution.

‘Spam Omelette’: BitDefender weekly serves the current E-threat hit list on Holzwickede, 03 February 2009 click is the word that is currently the most widespread in the world of spam. These and other information related to the subject of spam, as well as the latest industry trends are immediately in the spam omelette for a weekly newsletter, served by BitDefender on malwarecity.com. “For the preparation of the current spam omelet’ the BitDefender Labs analyzed approximately 7 million spam mails, the in their global network of Honey Pots” have collected. A Honey Pot”is an email address, which is used solely for the reception and collection of spam. The high number of analyzed messages as well as the worldwide distribution of the Honey Pot”guarantee reliable results.

Regularly analyses give interesting insights into the latest trends in spam messages and valuable insights into current spam campaigns. This week informed malware city over the top spam terms. To these “include: click” the first term was from the BitDefender spam researchers in many different types of spam found by slimming pills product advertising and prescription requiring power amplifiers. Unsubscribe”in second place the word unsubscribe ranks”, which is most commonly found in spam messages, the power amplifier and natural”pills prices. Newsletter”occupied position three. The term occurs in German spam messages, apply the adult content. Please”is often used in E-mails that promise immediately available clock imitations or cheap copies of Longines.

BitDefenders anti-spam researchers in a striking wave of spam found network”, in which the company DISH Network services are offered. The full spam omelette”is available at. Image material in high resolution can be obtained from. About BitDefender BitDefender is software developer one of the industry’s fastest and most efficient product lines internationally certified security software. Since the founding of the company in 2001, BitDefender has set new standards in the field of proactive protection against threats from the Internet. Every day, BitDefender protects tens of millions of private and business customers around the world and gives them the good feeling that your digital life is safe. BitDefender sells its security solutions in more than 100 countries through a global VAD and reseller network. More detailed information about BitDefender and BitDefender products are available in the press centre online. In addition, we offer background information and current news in the daily fight against threats from the Internet in English at.

The design and development of app BBs requires a high degree of usability. The usability plays a large role in the design and conception of Web site or Web shops. Only if the user on the page quickly, rightly be found E.g. through learned interactions, it will remain long time on the Web page. As well as a Visual translation / optimization of mobile APPs”, iPhone or Android based phones you should consider some important principles, guidelines also called.

Compared to a normal”screen, which is linked to a standard desktop PC, mobile devices (smartphones) are linked to special conditions, however, make a relatively high level of requirements for app development. “Because the design rules” of Web pages you can not complete for this use. Especially the small screen size, even varies depending on the device, presents a major challenge there, because the few space should be used of course useful for the end user. Should be installed so not all features of a website or an online shop, it can provide only the essential features and of course content, which the user a certain nutrient. Too many functions make the app just cluttered and worsen the desired usability.

As even with Internet portals or online shops should be already known or interactions known to the user, reinvent the wheel must be Yes No. If you visually and conceptually confined to known features, the user will find is usually quite easily cope. Operations and elements, which were often defined by other apps as default, should be taken into account also when newly programmed apps and processed. The most difficult task in the app development is perhaps to consider a good visibility of the functions. Internet pages are buttons, links or other features on the mouse pointer designed. The app with the help of the finger is controlled with a Smartphone with touch screen. For this reason, all elements should not be only readable, but also easily be to meet with your finger, this fact is sadly often forgotten. Is admitted this fact, so users could lose quite quickly the interest, because the navigation is significantly hampered by the application. The phones are used usually from different location with different or changing light conditions. Therefore it is advisable to pay attention so that the app even in low light conditions to use is on a high contrast ratio. When these vertices (guidelines) with regard to usability are considered, it is as a developer on a good way to make the app successfully and for the end user easy to use.

Case study based on a branch of the worldwide market leader in international express shipping, overland transport and international air freight transport. On a surface of 5800 square meters and 59 Gates several thousand packages are handled daily. The task in logistics enterprise of this magnitude are there repeated search inventory differences for various reasons. Because: the higher the turnover rate, the greater the risk of loss. Consequences are then rising premiums in individual and Zusatzversicherun-gen. Today, customers expect a just-in-time delivery. This means that the costs must be reduced by reducing of misdelivery, loss, wrong storage locations or transport damage.

Just as insurance costs can remain manageable and competitive logistics companies. To achieve this, the simultaneous monitoring of loading and unloading is required by inte bered video equipment to capture all incoming inputs and outputs. Additionally, outdoor is the protection of the dormant fleets to make sure. The solution each consignment which is through one of the gates in the transhipment Hall of the Hanoverian logistics mens, is immediately scanned. The scanner is connected to the digivod video management system.

On the records of the gate cameras, a scan event sets a marker showing the time of scanning and the consignment number. It shows the perfect combination of location tracking with the digivod video management software. The indexing of the event, the corresponding video sequence is always accessible. An integrated real time video analysis guarded sensitive areas of the camp. Each entering this area raises an alarm and is marked red in the archive data. As a result, a continuous monitoring of the monitors is no longer required. The result already from the desk of the packages can be localized. For more than two years radio works the intelligent digivod video management solution here around the clock. The 150 cameras cover the entire area. All video data are recorded over a period of 30 days and so highly compressed with the MPEG4 standard, that they need only a minium of normal memory usage on the server. Is also a trademark and container number recognition installed, also the fleet can be checked at any time. The digivod license plate recognition captures the characteristics of the tractor of and the number of the bridge and the trailer on multiple cameras. A matched comparison criteria, for example, the MRP data digivod launches a specified event. This can be E.g. an automatic barriers control or trigger an alarm. Automatically, the system ensures that only the correct vehicle / trailer combinations left the Court. Objective of the installation is the drastic reduction of erosion of the goods. The architecture of digivod urscom computer & communication gmbh Breite Strasse 10 40670 Meerbusch contact: Gertrude Enders, head of PR, Communications Tel.: 02159 / 52 00 60, the company urscom stands for successful security and IT concepts, innovative technologies and efficient solutions. The urscom gmbh has more than twenty years experience as a provider of intelligent IT-system and hardware solutions. With a completely new MPEG4-based digital video management solution the company has successfully taken a new direction.

The new release comes with functional enhancements and improved technology Stuttgart, October 12, 2010 – the six open systems GmbH will present the next version of its enterprise media management system with Oase media city 9.2 (SixOMC 9.2). It brings more new features than any other Opix media city previous version in the 15-year history: in addition to important extensions of Web access and a completely redesigned rights concept release 9.2 contains also seamless integration with Adobe and Microsoft applications, as well as optimized server processes for decentralized work. With the featured nine months ago and significantly expanded concept of WebCenters now consistently complex processes involved in the creation and management of advertising can be mapped. Order management of manufacturing processes and the distribution of media data were recorded as the completely rebuilt rights concept as well in the Web client. Extensions in the so-called WebCenter other WebExpress features include time-limited, login-free access via a browser for the download and upload of files – as well as the integration of the action server – responsible for the automation of manufacturing processes. The look & feel of the Web interface can be adapted to the customer’s corporate design using CSS and own buttons and images.

Advanced search options, such as search via categories or jobs, complement the research possibilities.. Downloads with convert sets, preview features support for video and a multi page preview complete the new version. An important prerequisite for the creation of continuous media production processes and the use of automation effects is the seamless integration of the media management system with other applications,”explains Ralph Kissner, Managing Director of six open systems GmbH. Opix media city 9.2 continues as a big step forward: through two variants of connection to InDesign is now possible, largely automated to create artistically sophisticated advertising media such as flyers, brochures, data sheets or catalogues and to reduce production costs. “In addition, a direct search is for media data using InDesign clients possible, without leaving the user application needs Adobe .” Opix media city 9.2 also offers the possibility of directly from within Microsoft Office applications out on pictures to access, for example, for creating presentations or promotional material.

Through a newly created interface, XMedia – as well as Oase media city customer data from both systems can use to the PIM-system XMedia by MyView for media production. New technology for more stability and higher performance help that server processes are even more stable and more transparent for decentralized work with files. In particular the SyncServer, responsible for the provision of data to remote locations and synchronization with central databases, has been developed from scratch and now is an independent module. Other improvements include the image conversion features and a new development of the preview image calculation.

You must create CI compliant and at the highest quality level modular document creation with comm.editsweb perfectly designed manuals, documentation, presentations, training materials, extensive concepts or offer documents effective? Force the increasing variety and complexity of your products, as well as the internationalization of your market presence more frequently and more quickly to produce this product descriptions or operating instructions? Want to make profitable the complex business processes for the creation of the document? With comm.editsweb, we have the right solution for you! Comm.editsweb creates transparency, standardization and flexibility! The software product is a Web-based document management and content management system with authoring and publishing component and aligned to the processes and requirements of companies and institutions, the large, complex documents (like. for example training and training materials, documentation, publications, product descriptions,) Operating instructions, quality documents, tender documents, PR – and marketing documents or presentations) must create in their daily work process. How can you support comm.editsweb? Comm.editsweb layout, structure and content are maintained separately, modular filed in a database and merged if necessary to complete documents. All content modules and layouts are only once tested and versions ready for reuse. Let yourself be inspired and go with me on video tour (approx.

5 min.) You want to know more about comm.editsweb? I will answer your questions personally. You can reach me via the following contact data: community4you GmbH Siegrid Rau Manager Marketing & sales national Tel. The community4you GmbH was founded on 1 January 2001 and supervised OTTO today customers such as Messe Frankfurt GmbH & Co KG, VW, BGW, Deutsche Telekom, Deutsche Messe AG, Commerzbank and Deutsche Bahn as well as ministries and institutions of public administration. Press contact for more info/pictures: community4you GmbH Siegrid Rau Handel Strasse 9 09120 Chemnitz FON: +49(0)371 909411-0 fax: +49(0)371 909411-111 eMail: