In the current climate of fierce competition in a rapidly changing market environment companies seeking to succeed in the marketplace, should not only focus on the internal state of affairs, but develop Conduct long-term strategy that would allow them to keep pace with the changes occurring in their surroundings. In order to create a detailed presentation on strategic management, we compare it with the management mainly operational (we call it normal control), mainly practiced in business for over 20 years ago. Comparison in this case it is expedient to hold the key characteristics of the management of the organization. Thus, we consider the most important characteristics: 1., mission oOperativnoe Management: Production of goods and services to generate income from their sale. oStrategicheskoe Management: Survival of the organization in long term by establishing a dynamic balance with the environment, which allows to solve the problems involved in the organization faces. 2.Obekt focus management oOperativnoe Management: A look inside the organization, searching for ways to make more efficient use of resources. oStrategicheskoe management: A look outside the organization, searching for new opportunities in the competition, tracking, and adaptation to changes in the environment. 3.Uchet time factor oOperativnoe Management: Focus on short and medium term.

oStrategicheskoe Management: Focusing on the long term. 4.Osnova system construction Management oOperativnoe Management: Functions and organizational structures, procedures, equipment and technology. oStrategicheskoe Management: People, information management systems, market. 5.Podhod personnel management oOperativnoe management: A look at workers as a resource organization, both on individual artists works and functions. oStrategicheskoe management: A look at workers as the basis for the organization, its principal value and its source well-being.

6. management oOperativnoe Management: Profitability and rational use of productive capacity. oStrategicheskoe Management: Timely and accurate response organization to new market demands and changes depending on changes in the environment. Thus, we can conclude that the main feature of the strategic approach advocates focus on long-term perspective a changing external environment, ie, company's development. This principle underlies the strategic plans developed by nashy consulting company specializing in software quality and growth perspective of business development.