Why professional press and offentlichkeitsabeit before, during, and after measurement is so important at present decisions for exhibitions are prepared in many companies in the coming year. “Not only that it for almost every business large trade events with the attribute must!” are; rather numerous companies seeking personal contact to the end user very deliberately by presenting themselves at selected public fairs. Who where not with a pure entrepreneurial parading”content can or wants to, which will deal quickly with cost-benefit considerations: stand rental, exhibition construction, transport, personnel and travel expenses are usually the largest calculation items, which are to roll over. Sometimes is thinking even fair-specific advertising in the form of a prospectus, or giveaway items. Are sales targets and pay, as well as business contacts by the participation front. Disenchantment, but usually quickly follows a such narrow approach because even marketing and sales professionals is clear that fair successes can be not so simple to calculate.

Rather a fair has always a significant contribution to the image and reputation of a company to pay, and this right in different directions: compared to existing and new customers, compared with the market and competitors, compared to the own employees and potential employees as well as not to forget to media, opinion leaders and multipliers! Communication mix and dramaturgy are important all this is done not by alone. And also not within a few days of the fair. Who wants to achieve a broad and sustainable, so a fair participation for optimum performance, which should at an early stage, i.e. already consult experienced PR professionals in the initial planning phase. Their clear mission is in keeping with the entrepreneurial self-image, as well as the objectives of fair use the wide-ranging possibilities of press and public relations a harmonious, individual Periods of time, coordinated communications strategy to develop different content and individual target groups and to implement. .

Karlsruhe 11.11.09; Record participation in the election to the ‘favorite 2009 market’ PRODATA takes over the collection and evaluation of voting cards for ‘my family & I’ a total of 2,250 markets of food retail 2009 participated in the favorite market action”magazine mean family & I”. Readers were called by election card in the magazine, on the Internet and of course directly in the market your personal favorite market”in five different categories to choose. PRODATA from Karlsruhe took over the complete processing of the response including acquisition of charts and analysis of the results in the different categories. Over 78,000 consumers cast your votes and nominated as the 100 best food markets. In an exclusive gala evening, the five winning markets were awarded in the Cologne Hall of the volcano.

The great experience in the field of response acquisition and the extensive additional services by PRODATA were decisive for the choice of PRODATA as implementing service agency in the Areas of data cleansing, data enrichment and CRM. As a certified member of DDV, PRODATA can also guarantee a high safety standard. Press contact: PRODATA GmbH Kerstin Gardner team leader marketing Tel: 0721-98 171-650 email: links: about PRODATA: for more than 18 years, PRODATA as project agency and service provider for marketing, sales and E-Commerce support its demanding customers. The range of services includes consulting, development, or the outsourcing of CRM and direct marketing processes the collection, maintenance, processing and enrichment of customer data. This includes among other things the organisation of customer clubs and loyalty programs or the establishment of Internet portals and client binding systems.

Series: The new sale (part 5) the gladly called cuddle hormone oxytocin enhances our happiness and pleasure potential. It is neuro-chemical balm for our soul. It has a relaxing and health-promoting. It produced cerebral always then reinforced when it comes to a meeting to introduce fixed bindings. It makes inseparable lovers, binds parents to their children and creates social relationships. It promotes even defending of their own group. Oxytocin focuses on the interaction and increases the willingness to trust. y-Amenable-to-Skipping-Exon-5.html’>Duchenne muscular dystrophy, and add to your knowledge base.

It can heal even damaged confidence. It reinforces the feeling and make us generous. It inhibits the aggressive instinct, and leaves only to melt stress. It promotes the openness to allow interpersonal contacts and makes us peaceful. It makes us too emphatic. The Messenger substance helps to sharpen the look for the mood of others, by interpreting their facial expression and voice.

Oxytocin gives social contacts previously was a good feeling Oxytocin as a pregnancy hormone that initiates the contractions and ensures a close mother-child bond. Now we know: oxytocin can do very much more. It acts as an intermediary and combines social contacts with a good feeling. Under his influence, shuts down the fear Center. Most importantly, it ensures that rewarding behavior appears to be wiederholenswert. Without oxytocin social species could not survive”, emphasizes the psychologist of Markus Heinrichs, who worked at the Zurich University on the subject and now teaches at the University of Freiburg. In his studies, was revealed that couples under the administration of oxytocin less arguing, and the cortisol level charge of stress reactions was low. Oxytocin promotes well, as other studies suggest the social behavior of people with autism. Men treated with the hormone-like substance could empathize with is easier in the context of a pharmacological experiment in the emotional situation of others. In addition, they achieved faster learning success than under normal circumstances.

One of the trommsdorff + druner, innovation + marketing consultants GmbH in cooperation with the TU Berlin developed study provides first sustainable consumer insights. Berlin, June 2008 – corporate social responsibility or sustainability sustainable commitment is not a negligible trend more and not just confined to the BioFood industry. Therefore the marketing Chair at the Technical University of Berlin together with the consultancy developed trommsdorff + druner, innovation + marketing consultants GmbH is a branchenubergeifende study. The special feature of the study: It both sides to assess the future of sustainability were surveyed consumers and businesses. Initially interested in the expert opinion on the topic of sustainability and its implementation from the perspective of the companies. In the second part of the study, the point of view of consumers on the topic was raised.

The objective was an insight into the relevance of various aspects of sustainability for businesses to get their image and their brands from corporate and consumer point of view. Some results the study: Outline of 5 consumer segments based on sustainability claims and engagement of consumers could be developed in five different segments. They provide a detailed understanding of the sustainability needs of consumers. Long-term commitment to important purchase criterion about three-quarters of respondents reported is that companies that engage in the society, are particularly likeable them. Over 80% of respondents agree, that company your social responsibility to be aware”. The corporate website estimates consumers as most important future stakeholders in the sustainability issue. Good conscience enough added value from consumers are ready to spend more money for sustainable products.

However they have to offer added value for it, which goes beyond the calming of bad conscience. Products that further by a sustained background use (e.g. as cost savings (e.g. energy), wellness, health lower pollution) or the positive image of a good man should promise cost even more. Current labels offer no orientation consumers find it hard to distinguish sustainable from non-sustainable products. Seal of approval to counteract this and make the purchase decision easier. An analysis of awareness and confidence in then recognized seal revealed that the bulk of the requested labels, especially those is unknown in the context of sustainability, and if is yet known, doesn’t trust them. Consumers trust the seals, which they know long time ago: Stiftung Warentest, oko Test and the organic seal. To trommsdorff + druner, innovation + marketing consultants: trommsdorff + druner, innovation + marketing consultants GmbH (t + d) is a specialized in innovation marketing and management, international management consultancy. The tight integration of t + d on the current scientific research by marketing Professor TU Berlin by Prof. Druner allows the acquisition of current research and practical approaches and methods contact: Prof. Dr. Marc Druner of managing partner trommsdorff + druner, innovation + marketing consultants GmbH phone + 49 (0) 30 27 87 6060 fax + 49 (0) 30 27 87 6066 E-mail

Amarok Germany joined the German dialog Marketing Association and is committed to its quality standards and honor codes. Amarok is a self service email, to maintain mobile and social media marketing provider that lets agencies and companies, the contact with their customers and to acquire new customers. Finally, email marketing is the most successful direct marketing tool today. Although the abuse is growing with increasing growth of E-Mail Marketing. Spammers find new ways to take advantage of this effective marketing tool for their own interests. The further abuse to attacks, the greater is the need to protect their own reputation. Amarok has always been strict anti-spam and privacy policies and can be that now has a membership of the German dialog marketing short certified association, DDV..

The German dialog Marketing Association is the largest National Association of companies of dialog marketing sector in Europe”(see DDV). He serves as a communicative Interface, because it represents the interests of service providers and advertising companies of throughout the direct marketing industry. As well, he is committed to a meaningful privacy and continues both for the needs of the consumer as the economy. With our membership, we would actively support the quality standards and honor codes of the DDV in the area of consumer protection and data protection. High quality, a trusted handling of data, as well as the creation of a responsible customer dialogue for us is of top priority.” Nadja Lasker, country Manager Amarok Germany. Membership ensures customers, professional services in the field of email marketing, as well as the latest data protection compliance. Through the membership in the DDV Amarok wants to offer its customers even more efficiency, quality and protection and kept the increasingly important communication tool of email marketing by constant exchange of experience at all times up to date.

All years back little presents get customers gaining effect of promotional items especially in times of economic crises in importance. While newspaper ads, radio or TV spots, are only two-dimensional and rather fleetingly perceived a suitable promotional is presented at the right time, in the long-term positive memories. Because based on this personal contact existing businesses can be more easily expand and more likely to forge new ties. This shows also the recently published balance of the industry for 2008 by the Association of the promotional products industry (GWW): EUR 3.2 billion sales! Even during the crisis, where according to the Central Association of the German advertising industry (ZAW) the advertising market to fight had since 2008 with a recession, increased sales with promotional items against the trend by 3.2 percent. Textiles and above all the traditional calendars are in particular demand. This promotional tool can illustrate very clearly the unbroken high attractiveness of advertising materials.

Because You can with this instrument literally advertise time for themselves. In addition to a good usability and clarity, a significant place for the product and company presentation is intended for a promotional calendar. To do this in addition possible personalization possibilities, such as the integration of important industry – and business-relevant dates directly in the ad. Calendars are available, such as promotional material in various variants 3 – and 4-month calendar, table or book calendar. And the calendar is an almost optimal advertising, day after day. The combination of wall decoration and high information value is unique in this form and offers targeted advertising without wastage. Is it therefore surprising that many companies rely on calendars as advertising material, to transport advertising message to your customers? Today, the comparatively low cost is an important advantage. So PROSOURCES can be for example the advertising specialists under werbeartikel2.de at unit prices by less than a euro timely online order different month wall calendar.

Especially for small and medium-sized enterprises, as a successful start to the new (advertising) year can commit, even or especially in times of economic crisis and tight advertising budget. “The entrepreneur and journalist Karl-Heinz Sohler (1923-2005) once wrote: if old year was successful man rejoice anew, and it was bad, Yes, then first right!” Gift, merchandise, give away, classic advertising, addition article, decorative or POS article – PROSOURCES advertising specialist from Meerbusch, procured and manufactures customized promotional items for its customers. Under, the company offers online to purchase a product range with over 25,000 articles.

The customer touch point management during new business social media and the mobile Web have provided the laws of the business world in a very short time on the head. Previously companies distributing their advertising monologues in the market, the customers listened dutifully and bought then. Today it is the other way around. Customers buy, tell others about it and bring to act as third parties. Now, it is the provider who should listen to successfully master their touch points. We live in a society of the recommendation to achieve the future in our beautiful, new business world, must be rewritten to sales and marketing.

Because at the beginning and at the end of a purchase process word of mouth and referrals are increasing. Was really good and get people committed to carry this!” This is the new business mantra. Links and likes are the new currency. Consumers are the new marketer. zer is the place to go. And Google is the new world’s conscience. Who survive in the economy of this recommendation? That is decided in the moments of truth ‘ (Jan Carlzon) at the points of contact between supplier and customer.

What do need to do so? in tool that makes quick and agile, that grabs the abundance of old and new touch points in a system of order and social’ and mobile’ fully integrated. A tool that reduces complexity, which acts from the perspective of customers and actively integrates them into their new role as co-creator. The customer touch point management is one such tool. Touch points are moments of truth ‘ touch points occur everywhere where is a (potential) customer with the products, brands, employees and services of a provider in touch. While the indirect touch points such as opinion portals, user forums, reviews, blog posts and tweets play an increasingly important role. These are also called earned touch points’, because the providers themselves can not buy these, but earn through their actions.

Every year more than 100 million pairs of feet in a new pair of shoes of the company for women, men and children around the world run. Many of them are sold through the at one hundred percent in the property of the company retail chains, famous footwear and Naturalizer. Brown Shoe sells a variety of Schuhen-ranging from sophisticated footwear from via Spiga, Vera Wang Lavender Label about comfortable shoes with Naturalizer and Franco Sarto style up to the familiar comfort of the brand from the House of Dr. Scholl and the exciting collections in collaboration with stars and starlets such as Carlos Santana and Fergie. Mood media supports the community projects of Brown Shoe with music artists by integrating pieces of this artist in the music program of the individual branches. The company uses the music and communication solutions as well as digital display s mood media in each of the more than 1,300 branches of the company in the United States and Canada.

The company aims to delight customers with a very pleasant shopping experience. Especially the ambience in the showrooms plays an important role. Mood media music programmers worked on the development of custom-tailored music mixes for various brands of the company together with Brown Shoe. For famous footwear a colorful mixture formed in modern, youthful styles of music in the field of pop music with popular little progressive-oriented pieces of Lady GGa and Beyonce to Beck and Fatboy Slim. The sound makes sure that customers with joy when the thing stay, discover a bit of the own adventure and get pleasure right on the purchase of shoes. For Naturalizer was chosen on a feminine sound with cheerful and light-hearted pop and soul. The mix fits well with the fresh and easy positioning of the brand and combines unforgettable classics with a chic new cut and a timelessly beautiful decor. The services of a pure music provider were replaced with the offer of mood media.

The contracts expired at different times in the different branches of Brown Shoe with the old provider with a period of five years. To ensure of a smooth transition with minimal disruption of business operations in the stores, the plants were installed by mood media on the first day of the new contract in each branch. Mood provides for all branches in-store messaging and transmits the music of the old provider relating to the equipment for mood media. With the expiration of existing contracts it was changed at the music in the individual branches automatically to the custom music mixes by mood media. The transition could succeed so easily and without interruption of the business functioning.

Successfully through promotional, advertising and giveaways if you have developed a new product, a new brand or a new service, and now in the market want to publish them, which is so highly competitive at the present time, then you need a whole series of important points note so that you achieve the success you and your company need. For example, you must convince many people that they have to consume your products. Usually the easiest way, you achieve this goal with an intensive and wide-ranging advertising campaign that appeals to as many people with various advertising media. There are many remedies, which can accommodate in such a campaign, so for example the promotional keychains. These freebies bring very many advantages because you can make them not only extremely versatile, but because these gifts from the principle of her already very many people can be employed. The reason is that there is hardly a person, the for such a gift, no use has, because at the present time, almost everyone has a key for his house, his car or his Office, and can come in handy thus a trailer. Moreover, the fact that you can attract not only many people with these giveaways. The trailer can be very versatile, so you can impress for example also very demanding business partners with a promotional key chain.

Because the trailer can produce from a variety of materials which convey different messages. For example the pendant can be made of plastic what particularly then perfect, if one wants to show as much presence on great events and events such as fairs, because this version of the trailer is very cost effective and not too charged to the budget of the campaign in large quantities. But if you’re looking for something higher quality, then you can very well on leather or even stainless steel as the material for the Trailer access. Leather and stainless steel effect, yet very elegant, why you particularly well can score with a such promotional Keychain, if you want to influence important business partners, or other business contacts. What is the advantage that you can make the stainless steel very versatile. You can provide it for example with an engraving, or print it, to convey an advertising message.

If you aimed but on a very special gift, then let be the giveaways made of stainless steel, and engraved with the names of the respective recipients. These giveaways are absolutely exclusive and the recipient will be downright excited when you receive these gifts. This method is really the best, if you want to show the people that they are important to the company, and that mi t want to do them you like more business. Therefore, the promotional keychains are also excellent gifts, if you want to present your own staff. To motivate not only your employees, but you boost even the satisfaction of your employees and strengthen the morale of the entire company. Therefore, you should always fit this advertising medium, if you are planning an advertising campaign the next time, and want to lead your company to the epitome of success. Oliver Smith