Free guide of the BI and CRM professionals outlines the typical problems in marketing and shows models at Frankfurt, January 26, 2009 – the consultancy Altran has issued a product-neutral practice aid for the optimizing of marketing. It is provided free of charge. The results of an in-house study, according to which the marketing give a higher pressure to succeed to log are background of the 12-page guide. At the same time, a great need for action the company is clear in the investigation. So lack of respondents on a required data quality and adequate business intelligence tools that are necessary for efficient customer analysis (data mining), as well as the planning and control processes of the sales support campaigns.

As a result, it is not possible to determine the best offer and channel mix for each customer the marketing. As the return on investment of campaigns not secured is enough without this technical support determine. The Practice help of the BI specialists Altran deals with the current demand situation of companies in marketing and outlines the typical factors that have a negative effect on the sales results from the perspective of the practice. In addition, solution models are shown are shown the current requirements of modern optimization strategies for the marketing. It is located in a distinct change of quantitative and qualitative performance assessments”, says Dr. Jorg Reinnarth, business manager at Altran. Because so far the scope of marketing activities had been measured mainly, meanwhile, profitability criteria would stand but increasingly in the foreground. “These changed conditions, the marketing departments often present significant challenges as it with the classical methods the value of their campaigns can predict nor adequately represent.” According to Dr.

Reinnarth solutions are the use of marketing resources on different channels therefore required. Business conditions or marketing scenarios across optimally can control, to address the right customers with the right product on the right channel at the right time. The Guide Optimizing marketing”is provided free under as a download available. About Altran of Altran is a consulting and IT consulting company. We are focused on the topics of customer relationship management (CRM) and business intelligence (BI). Our core competencies lie in the conception, implementation and management of solutions for CRM and BI. With innovative concepts, we support our customers in the automotive, finance, industry, life sciences and telecommunications industries. As a company of the Altran group, we are part of the largest innovations-consulting network of Europe with 17,500 consultants.

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Target groups are developers and users of network-based information technologies. Berlin, September 21, 2008 on Monday, September 22, 2008, the first Xinnovations start. The three-day event will take place from September 22-24 at the Humboldt-Universitat zu Berlin. Target groups are developers and users of network-based information technologies. The Xinnovations build on the successful concept of the XML tags as a combination of scientific conference and innovation and economic forum.

Patron of the Xinnovations is like already for the previous XML days Berlin’s Mayor and Senator for Economics, technology and women, Harald Wolf. The focus of the scientific conference dealing with semantic technologies in the corporate environment and corporate collaboration semantics-based data integration, Semantic Webs. The themes of innovation and economic forum are: E-collaboration, E-Government, E-Health, E-justice and E-education. In the context of the Xinnovations, the independent Innovation Forum where economic and communication processes INNOWIK held to. It connected players from business, science and policy with a focus on E-Health, E-education, E-justice, E-Government and E-collaboration, to develop new cooperation networks and to exploit r & d results across networks. INNOWIK is funded in the programme of the company by the Federal Ministry of education and research (BMBF) region.

With the first Xinnovations the organizers aim a Konsortialbildung for the project “Semantic capital Berlin” and others. The event will be rounded off by the german Austrian Office of the World Wide Web Consortium W3C theme day. The theme of the day including informs about current Web standards projects of the W3C. In the accompanying exhibition for innovation and economic forum, users get an overview of projects based on network-based information technologies, products and solutions. To the Xinnovations of 2008 already 900 participants and participants have registered at the beginning. The organisers estimate that in the coming three days extra visitors will register. Last year she was one of Event nearly 700 day participants. The visitors come to 65% of the economy, to 25% of science and 10% from the public administration. Organizers of the Xinnovations 2008 are: Prof. Dr.-ing. Robert Tolksdorf, Freie Universitat Berlin, Prof. Johann Christoph Freytag, Humboldt-Universitat zu Berlin and Rainer Thiem, xmlcity: berlin e. V. Experts from ministries, research institutions, associations and companies participated in the design of the individual forums. Cooperation partner is the Amt24 e. V., an open network of research institutions and medium-sized companies that are active in the field of E-Government for the E-Government Forum.

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