Are useful for generating new users and customers the rewards programs from Microsoft a new rewards program by the search engine provider Microsoft will cause search engine users to switch to live search and MSN. In the race with the search engine company Google, Microsoft can be always something new come back to catch up especially in the United States lost market share in the search engine business. The first Pramienssystem was launched in April 2007 with the Live Search Club in life. Club members that live search play online word games, receive for each game completely played 10 25 tickets (points) which as a bonus or donation is used for example for a school can be. Access to the site has tripled in the meantime.

In May 2008, Microsoft introduces a system of discounts with cash back. Search engine users looking for a product via live search / find and registered online retailers buy get a discount. As of Oct. 2008, another bonus program live search perks is located”in the test phase. To benefit from the To get rewards search engine users must to live search or MSN switch, install a corresponding toolbar and log on to the live search perks rewards program. With the tool bar should be counted only the queries and collect no more data about search habits, insured Microsoft. For each search, the search engine user receives a ticket (point) and for registration once 500 tickets.

However, only 25 searches or tickets are counted per day. There are however other possibilities of additional tickets to get published but not particularly Microsoft. Thus, you can reach maximum 5200 tickets, which is not enough for the big prizes. From 525 tickets, there are 5 download songs from 1100 tickets T-Shirts, from 1800 tickets 1000 airline miles and much more. only at the end of the action and participation over the entire period. In the United States, up to 250,000 participants can participate in the rewards program by mid-April 2009, provided they have signed up to Dec. 31, 2008. To what extent this strategy will next year show if the search provider Microsoft (or competition) for the Europeans introduced a rewards program goes on. Should actually increase the online advertising revenue and the number of users that will be certainly the case. Petra radio