Every day more and more entrepreneurs are using the video while the audiovisual technology is still rising and with a higher degree of sophistication. It is something that is just beginning to trace the flight in regards to online advertising. It captures the attention of users and manages us scenaries crowded competition. Swarmed by offers, Dara Khosrowshahi is currently assessing future choices. It is true that this type of advertising involves more time and work in production and implementation than other types of advertising, it is also true it adds much more value and makes the ratio of response is much greater. To the question of how to use video online against the desire to maximize their performance, must be used in Internet with useful information-rich content to users, while those presented in media such as TV, must be oriented mostly to the entertainment. Like many other things, there are always good and not so good ways to use video for advertising.
Today many of the marketeros network, are incorporating its content audio/visual, within existing formats type banners or type pop-ups, although they may reach a great number of users, are returning to that is known as interruption advertising, as do TV ads, that attract attention, bother people. The video that is placed in an intrinsic way at a specific site, offers a greater chance to interest consumers in the products or services advertised, but probably not reaches a large audience unless it generates a viral outcome. If you’re just starting, better upload it first to Youtube and then to other platforms of videos, because this will facilitate its display a lot more people than if you do it on your site directly, especially if you don’t have a large amount of traffic. Regardless of how you do it, don’t forget to facilitate viewing and distribution. The size and format of the video is important. Care also the type of video that you do and for what kind of software do you do, if it is one that not many people use, it is difficult to achieve spreading like wildfire. It would be viral! Don’t worry greatly about a perfect Edition, as it is more important the content and the interest that it believes, perfection and the nice thing of the same. What would recommend: you do not one but several shocking videos based on what people are looking for or want to (and obviously agrees with what your are willing to show or teach) you upload them to Youtube, Viddler, etc. and also send them to your audience with a link, instead of leaving them alone on your site so that they appear everytime among people to him. Make it viral!