Information entered in the Description, to be brief and concise description of a page that is not contain the characters ", '. Example: <meta name="Description" content="Rekomendatsii on writing pages for web-masterov, with the wishes of the developers of search sistemy"> In deriving the results of the search engine description is longer than its standard will be cut off. We strongly recommend to stop at 200 characters, clearly and understandably stating the main thing. Imagine that initially the user is lazy and does not likes to read:) KEYWORDS Keywords. The most difficult part of the work, because it is on search words and phrases, users will find your site. Define the basic principles: 1) From the Russian text – write Russian words and phrases with English – British. The exception may be well-known, frequently used words. For example: shop, free, radio, tv, designer, web, internet, man, fashion, food and other similar.
2) Write desired phrases, separated from one another by a comma and the words within it – spaces. Why? – Since the phrase or sentence can be used in whole or in part, as well as individual words. For example, a web designer, online shop, e-commerce, free advertising 3) ideal option would be the word – "HRE". Such phrases usually consist of three words, the first word of phrase from the second, and the second with the third. For example, a search directory of resources, online shop design, etc. As You can read see the "search catalog" and "directory of resources." 4) The equation is valid for the majority of search engines: Space = AND, OR Comma = 5) does not include words that have no relation to the contents page and the whole site, with a view to promoting it.